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In a world of chatbots, Facebook marketing, and Snapchat, the real estate brochure can seem like a relic from another time. However, those who believe this are missing out on a significant opportunity. Real estate brochures can be an active and profitable part of every real estate agent’s marketing strategy if you use them properly.
[Read more…] about 15 Real Estate Brochure Templates That Will Make You Money
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Now that the holidays are over and the market is picking up steam again, we decided to take a few days and explore Inman Connect 2020 so you don’t have to.
[Read more…] about Relationships are King, But Content is Queen & 9 Other Takeaways From ICNY 2020
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Getting all the way to the listing appointment and not signing a new client is like dropping a birthday cake after the candles have been lit. You’ve put in all the hours to find your prospective client and prepare a real estate listing presentation. Now, you’re ready to celebrate … if you can make it to the table.
[Read more…] about 5 Easy Steps to Master Your Real Estate Listing Presentation
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Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people and deliver it regularly.
Want to become the go-to agent in your neighborhood? We created a real estate farming guide so you can have the best strategies ready-to-go at any time.
Download My Free Farming Guide
[Read more…] about Real Estate Farming: How to Become the Go-to Agent in Your Neighborhood in 2020
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Let’s face it, if your real estate website isn’t generating you leads, it isn’t doing its job. A landing page with your listings, maybe some videos, and a blog isn’t doing anything except taking up your time and adding frustration to your already busy day. If you need some help supercharging your web presence and making it into the best real estate lead generation website in your city, we have the best solutions for every budget.
[Read more…] about The 5 Best Real Estate Lead Generation Websites in 2020
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Real estate landing pages are standalone pages on your website with a single purpose: to convert traffic into leads. When someone visits your landing page they should be encouraged to share their contact information in exchange for valuable content such as a property search, home valuation, or a market trend report.
[Read more…] about 5 Clever Real Estate Landing Pages That Convert Like Crazy
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What do top producing listing agents and buyer’s agents have in common? Besides reading The Close every morning, they’re both masters at writing a super accurate comparative market analysis that helps them snag listing after listing.
[Read more…] about How to Do a Comparative Market Analysis: A Step By Step Guide
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Are you considering a career change and wondering how to become a real estate agent in Illinois? The process isn’t as lengthy as you may have guessed. Sure, you will be required to take 90 hours of prelicensing coursework and pass the Illinois Real Estate Broker Examination. But in less than a year, you could be showing penthouses in the Water Tower Place or bungalows in Springfield.
[Read more…] about How to Become a Real Estate Agent in Illinois in 7 Steps
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Image Courtesy of the National Association of REALTORS
The chatter on the streets of San Francisco last week was a little bit less about the comings and goings of one America’s most expensive housing markets and a little more about real estate agents themselves, thanks to the National Association of Realtors Conference and Expo 2019 being hosted downtown at the Marcone Center.
The National Association of Realtors (NAR) Conference is always a big deal; tons of great conference sessions, a huge expo, and amazing opportunities to network with real estate professionals from across the country. But this year it was even more special, since The Close was representing on the speaker scene with our very first NAR-featured presentation.
[Read more…] about 7 Things We’re Still Talking About From the NAR 2019 Conference
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If you’re looking for a real estate practice exam, chances are you fall into one of two categories: Either you’ve finished your prelicensing classes and you want some extra preparation before you sit for your real estate licensing exam, or you’re curious about what it takes to get a real estate license and you want to see how you’d do. Either way, we’ve got your covered.
[Read more…] about 7 Hacks for the Real Estate Practice Exam (+Free Mini-test)