Cold calling is one of the most polarizing lead generation strategies in all of real estate. Experienced agents will tell you it’s an essential part of lead generation. Others will tell you that it isn’t worth the anxiety, frustration, and lack of immediate results.
The Close is here to say that those last three challenges are real for many real estate professionals, but they don’t have to be for you. We’ve put together the top 17 real estate cold calling scripts and tips to help you get over your fear of cold calling once and for all.
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Lead generation is the lifeblood of your business. Keeping a full pipeline is a goal we’re always chasing, but it’s easier said than done, right? You know phone prospecting can be a lucrative and valuable way to fill up your lead funnel, but without a set of tools help, it’s easy to be left feeling intimidated and frustrated by the process.
Finding a real estate postcard that works can be a challenge if you don’t know what to look for. Our mailboxes are jammed every day with flyers, ads, and junk mail that we don’t give a second look to, and bad real estate postcards end up in the recycling bin before they make it through the front door.
One thing nobody tells you about real estate is that being busy doesn’t mean you’re making money. That’s why having a well-defined business plan to laser focus strategy, define success and detail your growth plans is so important.
Whether you have dreams of being the next star of Million Dollar Listing, want to help family and friends sell their homes, or are just looking for some extra cash doing something a little different, becoming a part-time real estate agent is a great place to start.