Real estate prospecting is the act of generating new real estate clients through active outreach and outbound communication. Rather than waiting for the phone to ring, a real estate prospector picks up the phone (or emails or texts or knocks on the door) to initiate contact with their potential clients.
Most new agents dread the idea of real estate prospecting. After all, they’ve been conditioned to think that all cold outreach is too hard and too humiliating to actually work. In reality, real estate prospecting can be one of the most rewarding things you can do as an agent, and is without a doubt the best way to generate new leads. [Read more…] about 13 Clever Real Estate Prospecting Ideas to Boost Your GCI