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Why do ISAs get such a bad rap? Most of us are hired with expectations of “getting the appointment.” Oh, and yes, I say US because as a real estate agent and team leader, I fell in love with the cold calling. I have been making calls for 13 years and built my real estate business on it, doing it myself until I hired and trained ISAs to help scale my business.
[Read more…] about 5 ISA Training Tips for Cold Calling & Lead Nurturing: The Buyer Blueprint
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Just a few years ago, real estate was a one-man band. The easiest way for an agent to get a new lead was good ol’ desk duty. Sitting at the desk waiting for the lead to walk in or call and say “I want to look at homes” or “I want to list my home.”
Today it seems like every real estate agent who generates leads wants to hire an ISA (inside sales agent) to call and manage their leads for them. Seems like an easy enough concept, right? Just find someone to call leads and set appointments for you. Unfortunately, as too many agents learn the hard way, it’s not that easy. [Read more…] about How to Hire ISAs That Can Convert: 5 Tips From The Conversion Queen
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I remember my first lead. I was so excited I thought this person was going to be my new best friend. But much to my surprise, she never even answered the phone! Sound familiar?
[Read more…] about 5 Excuses Agents Make When They Can’t Convert Leads (& Why They’re Wrong)
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A strong seller’s market is a lot like dealing with the craziness of this pandemic. You never know what to expect day to day. Listing agents are flying high with attention on their listings. But, of course, buyer’s agents are always frustrated with the amount of work they are putting in, only to get shot down and have to repeat the process over and over again.
[Read more…] about 7 Creative Strategies to Make Your Offers Stand Out in a Seller’s Market