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The Close

Beverly Ruffner

How to Master the Follow-up Phone Call in 2021 (+ Scripts)

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a quote about Success

Of all the hats that we wear as real estate agents, I think we can all agree that ‘follow-up caller’ is one of our least favorites. Early in my career, I would set a task reminder to make a follow-up call, then stare at my notes trying to come up with an excuse not to call them. They’re probably busy! I don’t want to bother them! Sound familiar?

Today, my entire career revolves around cold calling and training agents and inside sales agents (ISAs) to follow up effectively on the phone. What changed? Well, over the years, I developed effective real estate scripts and strategies to take the guesswork (and anxiety!) out of the process.
[Read more…] about How to Master the Follow-up Phone Call in 2021 (+ Scripts)

Long-term Lead Nurturing: Tips & Scripts to Avoid Overtasking

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Be Optimistic

When it comes to lead nurturing, every agent has the exact same goal: higher long-term conversion rates without overtasking.

That’s why today I am going to give you my easy follow-up tips as well as show you how to stop overtasking and get you excited about long-term lead nurturing! These tips and tricks will quickly turn your database into a money-making machine and increase your conversion rate.
[Read more…] about Long-term Lead Nurturing: Tips & Scripts to Avoid Overtasking

How to Build Rapport With Inbound Leads, Quickly [+ Scripts]

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How to build Rapport With Inbound Leads

If you’re a cold caller like me, how many times in the past year have you been hung up on? How many times have you heard “How did you get my number?” or “Why are you calling me?” If you’re relatively new, getting hung up on or dealing with objections like these might have made you throw in the towel on cold calling.
[Read more…] about How to Build Rapport With Inbound Leads, Quickly [+ Scripts]

[Video] 6 Buyer Objection Handlers + Examples From Real Cold Calls

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Buyer Objection Handlers

It seems as though every internet lead received a memo on what to say to get you off the phone.

“I’m just looking.”

“I already have an agent!”

The funny thing is we get angry with leads who say “No, I am just looking.” But let me ask you this question. What do you do when you walk into a retail store and the salesperson says, “Is there anything I can help you with today?” [Read more…] about [Video] 6 Buyer Objection Handlers + Examples From Real Cold Calls

5 ISA Training Tips for Cold Calling & Lead Nurturing: The Buyer Blueprint

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ISA Training Tips for Cold Calling & Lead Nurturing

Why do ISAs get such a bad rap? Most of us are hired with expectations of “getting the appointment.” Oh, and yes, I say US because as a real estate agent and team leader, I fell in love with the cold calling. I have been making calls for 13 years and built my real estate business on it, doing it myself until I hired and trained ISAs to help scale my business.
[Read more…] about 5 ISA Training Tips for Cold Calling & Lead Nurturing: The Buyer Blueprint

How to Hire ISAs That Can Convert: 5 Tips From The Conversion Queen

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How to Hire ISAs

Just a few years ago, real estate was a one-man band. The easiest way for an agent to get a new lead was good ol’ desk duty. Sitting at the desk waiting for the lead to walk in or call and say “I want to look at homes” or “I want to list my home.”

Today it seems like every real estate agent who generates leads wants to hire an ISA (inside sales agent) to call and manage their leads for them. Seems like an easy enough concept, right? Just find someone to call leads and set appointments for you. Unfortunately, as too many agents learn the hard way, it’s not that easy. [Read more…] about How to Hire ISAs That Can Convert: 5 Tips From The Conversion Queen

7 Creative Strategies to Make Your Offers Stand Out in a Seller’s Market

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Creative Strategies to Make Your Offers Stand Out in a Seller’s Market
A strong seller’s market is a lot like dealing with the craziness of this pandemic. You never know what to expect day to day. Listing agents are flying high with attention on their listings. But, of course, buyer’s agents are always frustrated with the amount of work they are putting in, only to get shot down and have to repeat the process over and over again.
[Read more…] about 7 Creative Strategies to Make Your Offers Stand Out in a Seller’s Market