Top 4 Sources for Pay at Closing Real Estate Leads

Pay-at-closing real estate lead companies offer access to potential clients without the upfront costs typically associated with lead generation services. This model is mutually beneficial as agents only pay for leads that result in successful transactions, which minimizes risk and maximizes the return on investment. I’ll explore some of the top companies that offer pay at closing real estate leads while examining their offerings and how real estate professionals can benefit from the services.

• Zillow Flex: Best for data-driven courses and coaching
• Sold.com: Best for performance-based lead assignment
• ReferralExchange: Best for agents in the REALTOR® network
• Clever: Best for providing a streamlined platform to receive leads

Sign up for free with Sold.com to receive real estate referrals and jump-start your business.

• Buyer and seller leads
• Manage all referrals on the agent dashboard
• For individual agents or teams

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Sold.com has paid for this placement. However, our team of experts approved Sold.com as an appropriate product, and our content remains editorially independent.

The Close’s Top Picks for Real Estate Leads Pay at Closing

Zillow Flex: Best for Data-Driven Courses & Coaching

Pros	Cons
It can receive lifelong clients.	Zillow is owed its fee on the first two transactions with a client within two years of receiving the lead.
Top real estate listing website.	Agents must adhere to stringent performance standards.
It is affiliated with a trusted brand in real estate.	This can be an extremely costly program to join.
There is no upfront cost to participate once	It is only available to high-performing agents in certain locations.

Why I Chose Zillow Flex 

I chose Zillow Flex for agents already participating in the Zillow Premier Agent program because it offers an opportunity with no upfront costs for agents already invested in the platform. Agents invited to join Zillow Flex will have access to over 50 on-demand and ten live, instructor-led Zillow Academy courses. Per Zillow, these courses can help increase an agent’s answer and appointment rate and overall lead conversion. 

• No upfront costs: Fees are limited to the costs of participating in Zillow Agent Premier. 
• Geographical area: Only certain areas can participate in the Zillow Flex program. The following areas are excluded:

Fees & Process for Zillow Flex 

One of Zillow Flex’s many benefits is the pricing tier structure, where the referral fee increases as the transaction price increases. This flexibility ensures that the higher rates are associated with higher commission fees. Agents pay Zillow based on the commission they receive from their side of the transaction, and the rate varies based on market location. Fees range from 15% to 40%. 

SOLD.com: Best for Performance-based Lead Assignment

Pros	Cons
Provides referrals for individual agents or teams	Unknown agent qualification is needed
Sign-up process is easy	Geographic coverage is undisclosed
Receive both buyer and seller leads	Agent referral fee isn’t mentioned on the website
Dedicated agent portal	You have no control over how many leads you receive.

Why I Chose SOLD.com

SOLD.com’s performance-based model is determined by the agent’s success. The more deals an agent closes, the more referrals they will receive. By prioritizing performance, SOLD.com rewards agents who consistently excel and provides them with increased opportunities for growth and success. This approach maximizes an agent’s earning potential and ensures that agents are continuously motivated to deliver the best client results. 

• Guaranteed Display: Agents can pay an extra fee to increase ranking and exposure on SOLD.com.
• Agent dashboard: This dedicated area lets the agent manage all referrals. 

Fees & Process for SOLD.com

Join the SOLD.com network by completing the sign-up form with the requested information. Your showcase on SOLD.com will then be created. Once signed up, you’ll execute a standard referral agreement outlining the terms, and your profile will be activated. Fees for the program are 30% to 35% of the agent’s commission, but in some cases can be 0% if paid by sponsor.  

Referral Exchange: Best for Agents in the REALTOR® Network

Pros	Cons
Support seven days a week	Agents are accepted to network on an as-needed basis
Licensed service team nurtures leads on your behalf	Must be experienced with leads to start
Lead notification through text, phone call, and email	Can only join via invitation
Propriety data models match leads to agents	Not ideal for newer agents

Why I Chose ReferralExchange

Since ReferralExchange operates as an invite-only lead generation platform, joining requires being part of the nationwide REALTOR® referral network. By limiting access to those already within the network, ReferralExchange maintains a high-quality standard and ensures that members possess the necessary credentials and expertise to participate effectively.

• Lead qualification: All leads are screened and qualified through a proprietary system before being contacted.
• Expansive network: ReferralExchange has agents across all 50 states.

Fees & Process for ReferralExchange

ReferralExchange operates uniquely compared with most pay-at-closing providers. Initially, it accepts leads from individuals who may lack the capacity to work with them and then refers these leads to its network of agents. Joining this network is exclusive, being invite-only. Once accepted, agents pay a 30% referral fee for each successful transaction.

Clever: Best for Providing a Streamlined Platform to Receive Leads

Pros	Cons
It has no upfront costs.	It requires experience to join.
It provides qualified leads.	It might be unavailable in some geographical areas.
It helps increase agent brand awareness.	It does not guarantee completed deals.
It reduces marketing costs.	It is marketed as a discount service to sellers.

Why I Chose Clever

Clever’s commitment to fairness and transparency sets it apart from its competition. The platform doesn’t play favorites based on how much you’re willing to pay. Instead, it considers the quality of service an agent provides and client satisfaction. Clever ensures that leads are vetted, so agents know they’re connecting with serious buyers and sellers ready to make a move. Plus, there is no fee to join the program. 

• 1.5% listing fee: This fee is lower than many other pay at closing leads platforms. 
• Qualified leads: Clever obtains all the pertinent information before sharing the lead with agents. 

Fees & Process for Clever 

Clever offers a straightforward and fair fee structure for agents who want real estate leads at closing. Instead of charging agents, Clever earns revenue through referral fees from any transaction closed through leads received from the platform. The more satisfied clients an agent serves and the better their reviews, the more business Clever sends their way. Agents interested in joining Clever can quickly sign up through the website form to see if they qualify to join the network.

Methodology: How I Chose the Best Pay-At-Closing Lead Generator 

Our methodology at The Close is comprehensive in assessing pay-at-closing lead generators. Drawing on the expertise of real estate professionals, writers, and editors, our team conducted extensive research and analysis to evaluate each platform, considering essential features like fee structure, lead quality, agent support, geographic coverage, and transparency. Through this process, we strive to provide our readers with valuable insights and recommendations to help them identify the most suitable pay-at-closing lead generator for their business needs.

Your Take

Pay-at-closing platforms allow agents to receive leads without upfront costs and only pay a fee upon successful transactions. It is a cost-effective way to access leads and grow their business without the financial risks associated with traditional lead-generation methods.