Looking for a way to speed up the process of closing deals? Real estate lead generation companies can give your business a boost. To find the best real estate lead generation companies among many options, I drew on our team’s extensive real estate experience. I considered factors such as pricing, features, lead quality, lead types, and exclusivity to pinpoint the top real estate lead generation companies for 2024.
- Market Leader: Best for predictable exclusive leads
- CINC: Best for hyper-local lead generation and IDX websites
- zBuyer: Best for buyer and seller leads with no long-term contract
- Sold.com: Best for free agent networking and referral leads
- Smartzip: Best for geographic farming
- Zillow Premier Agent: Best for capturing buyer leads
The Close’s Picks for Best Real Estate Lead Gen Companies
| Provider | ||
|---|---|---|
| Market Leader | Predictable exclusive leads | |
| CINC | Hyper-local lead generation and IDX websites | |
| zBuyer | Buyer and seller leads with no long-term contract | |
| Sold.com | Free agent networking and referral leads | |
| Smartzip | Geographic farming | |
| Zillow Premier Agent | Capturing buyer leads |
Market Leader: Best for Predictable Exclusive Leads
Price: Starting at $189 + $10 to $50 per lead (for one user only)
| Market Leader Pros | Market Leader Cons |
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Why I Like Market Leader
Market Leader remains near my top rankings as best realtor lead generation because of its exclusive lead guarantee and new Network Boost program, which offers affordable top-of-funnel social media leads and automated nurturing tools. Unlike its competitors, Market Leader provides a predictable number of monthly exclusive leads, which makes predicting your future performance much more straightforward.
CINC: Best for Hyper-local Leads & IDX Websites
Price: Starting at $899 per month
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Why I Like CINC
With its sleek and stylish IDX websites, advanced customer relationship manager (CRM), behavioral messaging, and artificial intelligence (AI) texting tool trained by top-producing agents, CINC is one of the top real estate lead generation companies with a price tag to match. It uses a hyperlocal, custom-tailored approach for agents who use the platform. After signing up, CINC’s onboarding team interviews you to find the exact neighborhoods, school districts, or gated communities where you know the best buyers and sellers are looking.
zBuyer: Best for Buyer & Seller Leads with no Long-term Contract
Price: Starting at $400 per month
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Why I Like zBuyer
Consider zBuyer for an affordable and efficient way to get high-quality leads without the commitment of long-term contracts or expensive CRM and marketing tools. Unlike other lead generation companies for realtors that require lengthy contracts, zBuyer allows you the flexibility to leave if you’re not satisfied with the platform or the leads, no questions asked. This approach, different from other real estate lead generation companies, aims to address the common complaint of being locked into long contracts.
Sold.com: Best for Free Agent Networking & Referral Leads
Price: Free to get started; appointments secured by agent have no referral fee, appointments secured by Sold.com concierge team have a 30% referral fee
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Why I Like Sold.com
Sold.com is a free platform designed to connect real estate agents with motivated buyers and sellers. It uses data-driven insights and proprietary algorithms to match you with serious clients. Create your profile, set your preferences for leads, and convert the leads you’re sent. Sold.com verifies the leads it sends to ensure you connect with vetted leads.
Smartzip: Best for Geographic Farming
Price: Starting at $299 per month
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Why I Like Smartzip
Smartzip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This made Smartzip a clear choice for seller leads. Smartzip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell. That means you’ll reach seller leads before your competition does, and with the help of Smartzip’s marketing tools, you’ll be able to convert them into successful sales.
Zillow Premier Agent: Best for Capturing Buyer Leads
Price: Starting at $300 for most agents
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Why I Like Zillow Premier Agent
Zillow Premier Agent captures buyer leads before the competition. Millions of buyers start their home search on Zillow’s website. Millions of monthly visitors go directly to Zillow’s website—not Google—to search for homes. What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.
A note on methodology: As a part of this buyer’s guide, I reviewed dozens of paid real estate lead generation companies and judged them based on lead gen strategy, price, usability, scalability, and customer support. We’ll continue to update our guide regularly as new companies and features become available to shine a light on the best available options for agents.
Bringing It All Together
Lead generation is a crucial aspect of all real estate businesses and with the right partner, a real estate lead gen company can give yours the boost you need for 2024!