The Top 6 Real Estate Lead Generation Companies for 2025

Looking for a way to speed up the process of closing deals? Real estate lead generation companies can give your business a boost. To find the best real estate lead generation companies among many options, I drew on our team’s extensive real estate experience. I considered factors such as pricing, features, lead quality, lead types, and exclusivity to pinpoint the top real estate lead generation companies for 2025.

• Market Leader: Best for predictable exclusive leads
• CINC: Best for hyper-local lead generation and IDX websites
• zBuyer: Best for buyer and seller leads with no long-term contract
• Sold.com: Best for free agent networking and referral leads
• Smartzip: Best for geographic farming
• Zillow Premier Agent: Best for capturing buyer leads

The Close’s Picks for Best Real Estate Lead Gen Companies

Market Leader: Best for Predictable Exclusive Leads

Why I Like Market Leader

Market Leader remains near my top rankings as best realtor lead generation because of its exclusive lead guarantee and new Network Boost program, which offers affordable top-of-funnel social media leads and automated nurturing tools. Unlike its competitors, Market Leader provides a predictable number of monthly exclusive leads, which makes predicting your future performance much more straightforward.

Get Started With Market Leader

CINC: Best for Hyper-local Leads & IDX Websites

Price: Starting at $899 per month

Why I Like CINC

With its sleek and stylish IDX websites, advanced customer relationship manager (CRM), behavioral messaging, and artificial intelligence (AI) texting tool trained by top-producing agents, CINC is one of the top real estate lead generation companies with a price tag to match. It uses a hyperlocal, custom-tailored approach for agents who use the platform. After signing up, CINC’s onboarding team interviews you to find the exact neighborhoods, school districts, or gated communities where you know the best buyers and sellers are looking.

Get Started With CINC

zBuyer: Best for Buyer & Seller Leads with no Long-term Contract

Price: Starting at $400 per month

Why I Like zBuyer

Consider zBuyer for an affordable and efficient way to get high-quality leads without the commitment of long-term contracts or expensive CRM and marketing tools. Unlike other lead generation companies for realtors that require lengthy contracts, zBuyer allows you the flexibility to leave if you’re not satisfied with the platform or the leads, no questions asked. This approach, different from other real estate lead generation companies, aims to address the common complaint of being locked into long contracts.

Get Started With zBuyer

Sold.com: Best for Free Agent Networking & Referral Leads

Price: Free to get started; appointments secured by agent have no referral fee, appointments secured by Sold.com concierge team have a 30% referral fee

Why I Like Sold.com

Sold.com is a free platform designed to connect real estate agents with motivated buyers and sellers. It uses data-driven insights and proprietary algorithms to match you with serious clients. Create your profile, set your preferences for leads, and convert the leads you’re sent. Sold.com verifies the leads it sends to ensure you connect with vetted leads.

Get Started With Sold.com

Smartzip: Best for Geographic Farming

Price: Starting at $299 per month

Why I Like Smartzip

Smartzip’s near-magical ability to predict likely sellers is complemented by its suite of marketing tools, which are highly effective in nurturing and converting these leads. This made Smartzip a clear choice for seller leads. Smartzip’s predictive analytics technology combs through millions of data points to identify likely sellers six to 12 months before they’re ready to sell. That means you’ll reach seller leads before your competition does, and with the help of Smartzip’s marketing tools, you’ll be able to convert them into successful sales.

Get Started With Smartzip

Zillow Premier Agent: Best for Capturing Buyer Leads

Price: Starting at $300 for most agents

Why I Like Zillow Premier Agent

Zillow Premier Agent captures buyer leads before the competition. Millions of buyers start their home search on Zillow’s website. Millions of monthly visitors go directly to Zillow’s website—not Google—to search for homes. What does that mean for you? Well, since so many buyers start their search on Zillow, by the time they end up clicking on a Google or Facebook ad from another lead generation company, chances are they’re already talking to a Premier Agent. Advertising on Zillow gives you a first shot at these leads.

Get Started With Zillow Premier Agent

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A note on methodology: As a part of this buyer’s guide, I reviewed dozens of paid real estate lead generation companies and judged them based on lead gen strategy, price, usability, scalability, and customer support. We’ll continue to update our guide regularly as new companies and features become available to shine a light on the best available options for agents.

Bringing It All Together

Lead generation is a crucial aspect of all real estate businesses and with the right partner, a real estate lead gen company can give yours the boost you need for 2025!