As an agent and business owner without millions of followers, a PR team, and an instantly recognizable face, you may think that Ryan Serhant is exceptionally lucky—but the truth? He’s a really smart and extremely hardworking guy.

He realized early on that the platform provided by “Million Dollar Listing” was a massive vehicle for exposure and branding, but if he wanted to build a sustainable and scalable business, he’d need to back it up with skills and results.

He recognized that thousands in the industry needed not only inspiration, but also training—and “Sell It Like Serhant” became a bestselling book and one of the most highly accessed courses available to agents. He reminds us that taking risks and doing far more than what is expected or customary is the way to rise to the top of our (or any!) industry.

With New York City experiencing one the worst real estate markets in decades, Ryan has navigated COVID in a way that is inspiring. He’s launched a new brokerage, a really fun-to-watch digital series, and has written a new book, “Big Money Energy,” that will hit the shelves in January.

My conversation with Ryan was candid, easy, and revealing. Check out the video below if you’re interested in learning why and how Ryan is committing to relevancy, leadership, and remaining fearless—you’re certain to take away a few ideas you can implement and be as impressed as I was. And by the way, I don’t impress easily!

Thanks for watching! You can get more real estate video content on The Close YouTube channel.

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