When it comes to personal or team branding, a great real estate slogan can help set you apart from the crowd. Sure, your logo was designed by a pro, your website looks amazing, and you toiled over your latest business card. Can you sum up your real estate value in 4 words or less?
The amazingly talented agents, teams, and brokerages on this list have…
[Read more…] about 21 Best Real Estate Slogans & Taglines: 2018
Is this the year you admit failure and quit the real estate industry?
Don’t worry, you won’t be alone.
At the last brokerage I worked at in New York City, I saw dozens of agents (some very successful) quit after a year or two.
If you’re ready to throw in the towel or just concerned about your future, take a few minutes to read these 7 common reasons agents quit after two years. [Read more…] about Why So Many Realtors Fail After 2 Years (and How Not to)
For New Yorkers, complaining seems almost like a full time job.
When I worked as an agent in Manhattan though, the only people who complained about working “80 hour weeks” weren’t closing very many deals…
There’s a simple reason why:
[Read more…] about Realtors: It’s 2018, Why Are You Still Working 70 Hours a Week?
The state of real estate lead generation in 2018 is constantly evolving. What brought in great leads at affordable rate a few months ago might not work today.
Since Zillow introduced their Ibuyer program, Facebook advertising and more, many Realtors are looking for new and innovative lead generation strategies.
Here are 9 innovative ways to generate buyer and seller leads in 2018 that let you avoid Zillow entirely:
[Read more…] about 9 Underrated Real Estate Lead Generation Ideas for 2018
Looking for some spicy real estate memes to share with your coworkers and clients? You’re in luck. We locked our crack team of real estate comedy writers into the basement for a week and told them they couldn’t leave until they came back with these 77 brand new viral real estate memes.
[Read more…] about 77 Real Estate Memes Realtors Can’t Stop Sharing
All across the country, top producing agents and teams are starting to get back to basics.
The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line:
Relationships.
That means relationship marketing– the systematic cultivation and nurturing of relationships to grow your business– is having something of a moment.
One of the earliest adopters of this strategy in the real estate tech space is Contactually CEO Zvi Band.
[Read more…] about Why Relationship Marketing Should be Your Primary Lead Gen Strategy in 2018: w/ Contactually Founder Zvi Band
Once realtors find out I have a doctorate in psychology, the stories start to flow. One thing that comes up almost like clockwork? They almost always ask me how to deal with their toxic clients.
Since it’s such a common question, I decided to put together this guide on how to recognize and deal with toxic buyers and sellers.
You can’t always spot them right away, but with a little practice, the red flags become quickly apparent.
Here are some horror stories, tips and tricks to recognizing and dealing with toxic clients as an agent.
[Read more…] about Ask Dr. Julie: “How Should agents deal with Toxic Clients?”
The real estate industry is changing rapidly. Great real estate logos are becoming a crucial way for new agents to cut through the noise online.
In order to highlight some of our favorite examples of real estate logos done right, we put together this list of 21 of our favorite real estate logos for 2018.
[Read more…] about The Best & Worst Real Estate Logos of 2018 [+ pro Design Tips]
Okay, time to admit it. Your ads on Facebook face some pretty stiff competition.
Sure, your email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages.
Luckily in 2018 there is a MUCH better way to engage with your leads.
It’s so good that according to a study by Hubspot, this method boasts open rates that are 242% higher than email.
It’s actually dead simple: Facebook Messenger marketing.
[Read more…] about This Strategy Gets Open Rates 242% Higher Than Email…
Address: 3598 Alta Mesa Drive, Studio City, California
Listing Agents: Joyce Rey & Timothy Di Prizito
Brokerage: Coldwell Banker
Asking: $4,950,000
Marmont. Greystone. Hefner. As far as iconic mansions go, Los Angeles is Mecca. There’s no place on earth that even comes close.
Sadly, when it comes to recapturing that essence, developers in LA dropped the ball long ago. Sure, they crank out ever more opulent glass boxes with floor plans to rival shopping malls, but they all just seem so… soulless. Cold. Tacky. Take your pick.
Don’t get me wrong, having walls of glass that whirr open with the wave of a hand and invisible fireplaces is pretty damn cool. I get it, I do. But let’s face it, these places are about as charming as last year’s iphone. Worse, they’re going to start looking dated and sad just as quickly.
[Read more…] about Listing of the Week: A Fairy Tale Castle in LA