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If you’re a cold caller like me, how many times in the past year have you been hung up on? How many times have you heard “How did you get my number?” or “Why are you calling me?” If you’re relatively new, getting hung up on or dealing with objections like these might have made you throw in the towel on cold calling.
[Read more…] about How to Build Rapport With Inbound Leads, Quickly [+ Scripts]
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One of the most common questions we get from real estate agents these days is when, or even if, bitcoin will finally make its way into real estate transactions.
Of course, if agents are asking us that, it means their buyers and sellers are probably asking them. So it’s only a matter of time before understanding how this technology works will be necessary for any agent who doesn’t want to get left in the dust of yet another disruptive technology for real estate. [Read more…] about Bitcoin Basics for Real Estate Agents in 2021 (+ Expert Predictions)
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Reflecting back on my 26-year career in real estate, I have seen a lot of changes to real estate brokerages. Most of the changes have been in the use of technology to serve more agents, but the pandemic of 2020 may have forever changed the way real estate brokerages use brick-and-mortar office space.
[Read more…] about Are Brick & Mortar Real Estate Offices a Waste of Money in 2021?
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Quick, what’s the average return on investment (ROI) you get for 45 minutes of your time?
$50? $100? $150?
Believe it or not, your ROI for 45 minutes can and should be the same as 45 minutes of Bill Gates’ or Warren Buffet’s time.
Think about it…
What was the ROI for the 45 minutes you spent on that first date with your spouse? What was the ROI on 45 minutes spent watching your daughter graduate from college?
For most of you, the return you got from either situation was immeasurable. The return was so great, your life has never been the same since. Why?
[Read more…] about 19 Most Inspiring & Life Changing TED Talks for Realtors
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Real estate lead generation has come a long way in the last 20 years. Gone are the days of hit-and-miss newspaper ads, untrackable radio spots, and placement in local magazines for which there was no clear return. With online real estate leads, we can track exactly where our leads come from, how many we get, and how much they cost, down to the penny.
But this last part—cost—is where a lot of agents (especially new agents) get tripped up. Lead generation can be expensive, and even though there is the clear incentive of a big payday when your deals close, some agents don’t have the budget to invest in lead generation upfront. [Read more…] about Is Zillow Flex Worth the 35% Referral Fee?
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If the last year has taught us anything, it’s taught us this: Expect the unexpected.
That’s why as the new year started, we sent out our Close 2021 Agent Survey. We wanted to know what’s working for agents as they navigate this uniquely challenging time.
Agents told us the top ways they got clients in 2020 and how they plan to do so moving forward. We also received valuable insights about how agents’ clients and markets have shifted in light of the pandemic.
[Read more…] about 82% of Agents Seek to Improve Their Social Media Presence in 2021 (+ More Survey Results)
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To say that the best real estate marketing ideas have been all over the place in the past few years is a wild understatement. While cold calling and sphere prospecting will always work, technology keeps making agents second-guess their utility.
While a growth mindset helps, you still need to find new secret sauces and to learn how to cook with them. To help you find that sauce and start cooking, we put together this list of what we think the top real estate marketing ideas are for 2021.
[Read more…] about 29 Real Estate Marketing Ideas & Trends That Will Dominate 2021
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Let’s face it, every new agent thinks they know exactly what to say to leads in text messages. Of course, when it comes to actually sending those texts—well, let’s just say I get a lot of questions about why leads are not responding to texts.
[Read more…] about My 6-Day New Lead Text Messaging Campaign + Agent Texting Scripts
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Since so many leads, especially millennials, prefer to be contacted via email, writing effective real estate email templates will help you close more deals in 2021. The only problem is that, for many agents, writing effective emails can be challenging.
[Read more…] about 19 Best Real Estate Email Templates & Scripts for 2021
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When it comes to open houses, many agents have already given up. Sure, they still spend thousands on online ads, but somewhere along the way, some (negative) agent convinced them that open houses “don’t work.”
Meanwhile, agents who study the best real estate open house ideas are filling up their team’s customer relationship management (CRM) system with leads that are perfect for nurturing campaigns.
[Read more…] about 29 Open House Ideas That Will Actually Get You Leads