What do top producing listing agents and buyer’s agents have in common? Besides reading The Close every morning, they’re both masters at writing a super accurate comparative market analysis that helps them snag listing after listing.
[Read more…] about How to Do a Comparative Market Analysis: A Step By Step Guide
Are you considering a career change and wondering how to become a real estate agent in Illinois? The process isn’t as lengthy as you may have guessed. Sure, you will be required to take 90 hours of prelicensing coursework and pass the Illinois Real Estate Broker Examination. But in less than a year, you could be showing penthouses in the Water Tower Place or bungalows in Springfield.
[Read more…] about How to Become a Real Estate Agent in Illinois in 7 Steps
Real estate is a cutthroat business. With over two million active real estate licenses in the U.S., agents need every advantage they can get when it comes to lead generation. Real estate lead generation companies will fill up your funnel with lots of buyer and seller leads so you can focus more on finding them the perfect property and less on finding yourself new clients.
We’ve done a deep dive into the top five real estate lead generation companies; take a look below and let us help you decide the best option for you.
[Read more…] about The Top 5 Real Estate Lead Generation Companies 2020
Image Courtesy of the National Association of REALTORS
The chatter on the streets of San Francisco last week was a little bit less about the comings and goings of one America’s most expensive housing markets and a little more about real estate agents themselves, thanks to the National Association of Realtors Conference and Expo 2019 being hosted downtown at the Marcone Center.
The National Association of Realtors (NAR) Conference is always a big deal; tons of great conference sessions, a huge expo, and amazing opportunities to network with real estate professionals from across the country. But this year it was even more special, since The Close was representing on the speaker scene with our very first NAR-featured presentation.
[Read more…] about 7 Things We’re Still Talking About From the NAR 2019 Conference
If you’re looking for a real estate practice exam, chances are you fall into one of two categories: Either you’ve finished your prelicensing classes and you want some extra preparation before you sit for your real estate licensing exam, or you’re curious about what it takes to get a real estate license and you want to see how you’d do. Either way, we’ve got your covered.
[Read more…] about 7 Hacks for the Real Estate Practice Exam (+Free Mini-test)
In 2020, green building won’t be just for granola-munching hippies or off-grid survivalists―far from it. Today, the residential green building movement has gone mainstream. Everything from oceanfront new construction mansions in Malibu, California, to sleek new Manhattan condo buildings are going green.
[Read more…] about Green Building Trends Every Agent Needs to Know About for 2020
From the imposing Bel Air mansions with impossibly green lawns to the storybook bungalows of West Hollywood, Los Angeles architecture is anything but boring. Of course it’s not all wine and roses. Los Angeles has more than its fair share of schlocky stucco apartment buildings and tacky dream home mansions that look dated before the paint is dry.
[Read more…] about 3 Impossibly Cool Spanish Colonial Revival Houses In LA & Beyond
One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport tours, drone videos, and on and on. The temptation for agents to overdo it can be incredibly hard to shake.
[Read more…] about The Pivot: Are Single Property Websites Worth The Hassle in 2020?
Curious about generating real estate leads on LinkedIn? Here’s a quick story that will immediately sell you on why it should be one of your main lead generation strategies:
As the managing editor for The Close, I get at least a dozen pitches per day in my inbox. If I don’t get to them immediately (which I never do) they quickly get buried under an avalanche that I rarely have time to dig through. It’s just not worth my time.
[Read more…] about 7 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads
Talent is cheap, but hard work is cheaper. We all know insanely talented agents who coast by on five deals a year and agents who close 40 but work 70 hours a week. So if you want to succeed without going crazy, you’re going to need talent and hard work.
[Read more…] about The Real Estate Marketing Plan Template Every Agent Needs