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The Close

15 Real Estate Marketing Mistakes Even Skilled Realtors Make

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One of the worst things about being wrong is that you almost never find out until it’s too late.

I hate to say it, but because real estate agents are natural optimists, they seem to get marketing wrong more than most entrepreneurs. I’m sure you can think of an agent right now (maybe even one sitting in the room with you) who keeps making disastrous marketing mistakes and then wonders where all the leads went.

Of course, since we care about your success, we sat down with some top-producing brokers to put together this list of 15 real estate marketing mistakes that are far too common today. How many are you making? [Read more…] about 15 Real Estate Marketing Mistakes Even Skilled Realtors Make

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Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

9 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads

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Ways Smart Real Estate Agents Are Using Linkedin to Get Better Leads
Curious about generating real estate leads on LinkedIn? Here’s a quick story that will immediately sell you on why it should be one of your main lead generation strategies:

As the managing editor for The Close, I get at least a dozen pitches per day in my inbox. If I don’t get to them immediately (which I never do), they quickly get buried under an avalanche that I rarely have time to dig through. It’s just not worth my time.

[Read more…] about 9 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads

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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

The 5 Employees You Need to Hire to Grow Your Brokerage in 2021

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Employees You Need to Hire to Grow Your BrokerageHaving been in real estate for 27 years, I have opened or relaunched nine real estate brokerages. Some were small independent brokerages and others were large brokerages with a national franchise. So I have had a lot of experience with hiring (and firing) employees at the brokerage level.

In this article, I will share which employees you need to hire to successfully grow your real estate brokerage from a small brokerage with just one employee to a large brokerage with a full staff. [Read more…] about The 5 Employees You Need to Hire to Grow Your Brokerage in 2021

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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

How to Get Real Estate Leads From Craigslist That Actually Convert

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Man typing on a laptop

There are certainly flashier and easier-to-navigate real estate websites on the internet than Craigslist. Still, consumers are drawn to Craigslist because it’s free, it’s viewed more as a peer-to-peer marketplace, and it’s designed to connect buyers with sellers directly.

Wondering how to get real estate leads from Craigslist? Well, most agents can’t capitalize on Craigslist because they don’t know the strategies necessary to capture these anonymous browsers and actually turn them into clients.
[Read more…] about How to Get Real Estate Leads From Craigslist That Actually Convert

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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

77 Motivational Real Estate Quotes You Haven’t Heard 1000 Times

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Punch today in the face

For most of us, great real estate quotes are like self-help books. If you keep reading the same ones over and over, they tend to get boring. That’s why we decided to dig a little deeper for this article and find 77 more insightful, funny, and motivational real estate quotes that you haven’t heard a million times before.

Here is our list of real estate quotes that we think need to be used more often: [Read more…] about 77 Motivational Real Estate Quotes You Haven’t Heard 1000 Times

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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.

Long-term Lead Nurturing: Tips & Scripts to Avoid Overtasking

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Be Optimistic

When it comes to lead nurturing, every agent has the exact same goal: higher long-term conversion rates without overtasking.

That’s why today I am going to give you my easy follow-up tips as well as show you how to stop overtasking and get you excited about long-term lead nurturing! These tips and tricks will quickly turn your database into a money-making machine and increase your conversion rate.
[Read more…] about Long-term Lead Nurturing: Tips & Scripts to Avoid Overtasking

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Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
This email address is invalid.
×
Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.
×
Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
This email address is invalid.
×
Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.
×
Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year. Essential reading for new and experienced Realtors, this list comes from coaches like Tom Ferry, Kevin Ward, and top producing agents from around the country.
This email address is invalid.
×
Want More Leads? Download Our Free Ebook
Jam packed with 61 proven real state lead generation ideas for this year, this eBook comes from coaches and top producing agents from around the country.