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So many real estate agents give up during the holiday season, but if you think strategically, you’ll find a lot of opportunities to list and close this time of year. [Read more…] about 7 Strategies for Agents to Survive & Thrive During the Holidays
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Real estate agents have three types of resources at their disposal when marketing their business: their time, talents, and budget. Use too much of one (or more) of these resources in the wrong place or at the wrong time, and your return on investment plummets.
Predictive analytics apps like SmartZip claim they are the best use of your resources. But are they really? [Read more…] about Is SmartZip the Future of Real Estate Prospecting?
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If you’re a real estate buyer’s agent, there’s no doubt you are BUSY. Buyers tend to take a lot of time, have a ton of questions, and need plenty of attention from their agents, making life as a buyer’s agent a little crazier than most of us would like.
[Read more…] about 4 Must-have Real Estate Buyer Agent Checklists (PDF Download)
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The fourth quarter of the year is the time when many agents reflect upon the success they’ve achieved and the challenges they’ve faced in their businesses. It’s the perfect opportunity to assess what has worked and where improvements may need to be made.
[Read more…] about Are You a Lousy Team Leader? 7 Reasons You May Be Struggling
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Dawn McKenna Group, Naples, Florida
In my 26-year real estate career, I have built two million-dollar real estate teams and I have coached a few of the most successful teams in the nation. So I am a firm believer in the value of teams for building long-term success and wealth. The only problem is figuring out which real estate team structure will maximize your chances of thriving—or even surviving—in 2021. To make things even harder, not all team models will work for every team lead. [Read more…] about 3 Foolproof Team Models for 2021: Hiring, Splits, Lead Gen + More
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When it comes to new technology, real estate agents seem to be either on the bleeding edge or stuck in the Dark Ages. Of course, this isn’t surprising when you remember that most of the 1.5 million licensed agents in this country are basically all bootstrapped small businesses of one.
[Read more…] about IDX WordPress Plugins in 2021: The Good, the Bad & the Ugly
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Just a few years ago, real estate was a one-man band. The easiest way for an agent to get a new lead was good ol’ desk duty. Sitting at the desk waiting for the lead to walk in or call and say “I want to look at homes” or “I want to list my home.”
Today it seems like every real estate agent who generates leads wants to hire an ISA (inside sales agent) to call and manage their leads for them. Seems like an easy enough concept, right? Just find someone to call leads and set appointments for you. Unfortunately, as too many agents learn the hard way, it’s not that easy. [Read more…] about How to Hire ISAs That Can Convert: 5 Tips From The Conversion Queen
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Although IDX real estate website providers like Propertybase, Real Geeks, and InCom are great, we still get tons of emails asking about roll-your-own options.
Lucky for you, building your own IDX real estate website is pretty easy these days—easy enough for an agent with limited tech skills to build a website with IDX listings, lead capture, map search, and more without calling tech support once… Trust me, it’s not as hard as you think. [Read more…] about How to Build an IDX Real Estate Website: The Ultimate Guide 2021
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Are you like me? Looking for productive ways to spend your downtime? As a real estate coach, I spend a lot of time talking to my clients about using time more efficiently. Instead of spending your nights watching repeats of “The Office” on Netflix, you can and should use this time to upgrade your knowledge and even earn a new designation. [Read more…] about Is the CRS Designation Worth It? + CRS Member of the Year Interview
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The real estate website is the hub of your marketing strategy; it’s where all your lead generation efforts point, where your prospects become clients. Without a high-performing real estate website, you’re missing out on opportunities to grow your business.
[Read more…] about The 6 Best Real Estate Website Builders of 2021