For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a Realtor, your real estate videos are no different.

Think about it… People have been chatting online since the days of AOL, but now they’re chatting on their phones with messages that disappear after a few seconds. Or, somewhat ironically, we’re still chatting but limited to 140 characters.

So we’re going to cover some new technology in this article, but for the most part, we’re going to talk about your real estate video strategy and how changing it can help 10x your GCI.

[Read more…] about 7 Real Estate Videos Smart Agents Are Using to Get Better Leads

When they were building Tiger Leads and Ylopo, founders Howard Tager and Juefeng Ge quickly learned that more is not always better.
[Read more…] about Ylopo Brings Big Data & Social Ad Mastery to Lead Generation

In the crowded market of all in one real estate CRM and IDX websites, it takes a lot for a relative newcomer to get our attention.

Firepoint, a newer real estate CRM with integrated lead generation IDX website did just that. The buzz in the industry piqued our curiosity, and the impressive list of features and agent centric-design sealed the deal.
[Read more…] about Firepoint CRM and IDX Websites Review: By Agents, For Agents

For most new Broker Owners, the idea of shelling out more than the price of a brand new Mercedes Benz S Class on lead gen every single month is pretty hard to swallow.

In fact, many brokers don’t spend a dime on lead generation.

After all, they’re paying the damn rent! Why should agents, especially newer agents, expect to be given leads for nothing? Most brokers would laugh if you brought this up in a meeting.

Luke Monroe is not like most brokers.
[Read more…] about Why This Broker Spends $155,000 per month on Lead Generation…