One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport tours, drone videos, and on and on. The temptation for agents to overdo it can be incredibly hard to shake.
[Read more…] about The Pivot: Are Single Property Websites Worth The Hassle in 2020?
Curious about generating real estate leads on LinkedIn? Here’s a quick story that will immediately sell you on why it should be one of your main lead generation strategies:
As the managing editor for The Close, I get at least a dozen pitches per day in my inbox. If I don’t get to them immediately (which I never do) they quickly get buried under an avalanche that I rarely have time to dig through. It’s just not worth my time.
[Read more…] about 7 Ways Smart Real Estate Agents Are Using LinkedIn to Get Better Leads
Talent is cheap, but hard work is cheaper. We all know insanely talented agents who coast by on five deals a year and agents who close 40 but work 70 hours a week. So if you want to succeed without going crazy, you’re going to need talent and hard work.
[Read more…] about The Real Estate Marketing Plan Template Every Agent Needs
Having the inside scoop on the best online real estate schools for your needs is critical, whether you’re first getting your license or you want to brush up on some skills. We evaluated the top five online real estate schools based on their value, course offerings, and ease of use.
[Read more…] about Best Online Real Estate Schools: Our 5 Top Picks for 2020
If you’re wondering how to become a real estate agent in California, we’ve got some good news for you. You’re only six steps away from your new career.
[Read more…] about How to Become a Real Estate Agent in California in 6 Steps
Forget iBuyers and AI. The perfect non-human real estate agent already exists. They’re smart, loyal, always positive, and like to chew on shoes—well OK, three out of four still beat the iBuyers!
[Read more…] about Million Dollar Dogs: The Pampered Pooches of Luxury Real Estate
Generating real estate buyer leads consistently is what sets the successful agents apart from the agents who can’t quite cut it, especially early in their careers. If you want to climb the success ladder in the real estate industry, you’ve got to have strategies in place to create a steady stream of buyers.
[Read more…] about Get More Real Estate Buyer Leads With These 11 Proven Strategies
When it comes to egalitarian industries, real estate has a better track record than most. Women working in real estate today outnumber, and often outearn, their male counterparts by a wide margin.
However, despite these gains, the statistics are still a bit sobering: Men still fill more than half of the leadership roles in the real estate industry. Anecdotally, at least, this gap tends to widen instead of shrink as prices creep into the luxury end of most markets. [Read more…] about Are Leadership Roles in Luxury Real Estate Still an Old Boys’ Club?
A good real estate flyer template can be hard to find unless you know where to look. Whether you’re hosting an open house, promoting a new hot new listing, or trying to build out your lead funnel, a well-designed flyer is going to be a big help.
We scoured the internet for the best sources of free (or nearly free) real estate flyer templates and came back with our 17 favorites from four different providers.
[Read more…] about 17 Real Estate Flyer Templates You Can Use to Boost Your GCI
A free real estate CRM is an essential tool for any agent looking to move beyond a transaction or two a year. Good CRMs help you get the most out of your contacts by organizing them in one place, giving you the tools to establish a communication plan with each of them, and ultimately close more deals from them.
[Read more…] about The 5 Best Free Real Estate CRMs of 2020