Blog - Page 3 of 37

105 Real Estate Memes Realtors Can’t Stop Sharing

Emile L'Eplattenier | September 16, 2021

Looking for some spicy real estate memes to share with your coworkers and clients? You’re in luck. We locked our crack team of real estate comedy writers into the basement for another week and told them they couldn’t leave until they came back with these 105 hilarious memes. In this update, we worked with the Lebron James of real estate memes, Eric Simon, aka The Broke Agent.

Want to learn how to make your own real estate memes? Download the Broke Agent’s free e-book: The Broke Agent Guide to Making a Meme below.

6 Red-hot Real Estate Niches That Can Double Your GCI in 2021 & Beyond

Emile L'Eplattenier | September 14, 2021

For agents looking for new real estate niches, today’s market can be confusing. According to a Bloomberg article, 91% of formerly sleepy suburban communities saw more people move in than move out. In historically hot New York City, 100 people moved out for every 84 who moved in. Predicting where the real estate market will go next isn’t easy.

We don’t have a crystal ball, but according to most brokers we spoke with, there are six real estate niches that agents can start working to take advantage of today’s historic market shifts.

10 Agents & Coaches Crushing It on Instagram Reels in 2021

Eric Simon - The Broke Agent | September 10, 2021

In a recent Instagram (IG) Live, Instagram CEO Adam Mosseri discussed changes to Instagram’s algorithm. There were two crucial takeaways for agents: 1) Instagram will start showing posts in your feed from accounts you don’t follow, and 2) Instagram’s number one goal is to entertain its users and it will focus more on video. In 2021, that means one thing: Instagram Reels.
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The Top 6 Real Estate Lead Generation Companies for 2021

Chris Linsell | September 8, 2021

Real estate lead generation companies give agents, teams, and brokers a shortcut to the closing table by doing all the lead capture and organization work for you—so you can focus your efforts on working with real estate leads who are bona fide, motivated buyers and sellers.

Since choosing a real estate lead generation company can be tough, we’ve done a deep dive into the top six real estate lead generation companies and reviewed them side-by-side so you can make the best choice for your business. Take a look below to see where you should be spending your paid lead generation dollars.
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7 Real Estate Marketing Companies to Boost Your Business in 2021

Chris Linsell | September 8, 2021

Looking to power up your real estate marketing? As tech-savvy, licensed real estate professionals with decades of experience, we chose our seven favorite real estate marketing companies that can help solve your most pressing marketing challenges with efficient, outsourced solutions.

Whether you need a comprehensive, enterprise-wide strategy or simply some focused attention paid to your social media, video content, or print marketing, we’ll help you pinpoint the right real estate marketing company to meet your specific needs and goals. Here are our top picks.

7 Savvy Ways to Generate More Real Estate Referrals

Chris Linsell | September 7, 2021

Three people making introductions and shaking hands.

Our recent 2020 reader survey revealed that 83% of agents found new clients through real estate referrals. Client referrals stem from providing such an exceptional client experience that your clients, friends, and neighbors are compelled to recommend your services to others.

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections—the folks who know, like, and trust you—requires thoughtful strategy. We spoke to top producers nationwide to get their best advice and tools for building a steady flow of referrals (and income!) from your sphere of influence.
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9 Easy & Actionable Real Estate Email Marketing Tips for 2021

Emile L'Eplattenier | September 7, 2021

Considering that only 19.7% of the emails realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people.

Luckily, there are easy ways to improve your email game. If you want to send emails that actually convert, grab a cup of coffee and take a few minutes to read our nine easy and actionable real estate email marketing tips for 2021.
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Realtor Safety Month Resources for Agents, Teams & Brokerages

Meghan Thibault | September 1, 2021

Whether you’re a new agent or you’ve been in the business for decades, it’s easy to get complacent. Incorporating preventative safety measures can sometimes seem like a hassle that eats up your valuable time. September is REALTOR^® Safety Month, and it’s a terrific time to renew your commitment to health and safety practices.

The National Association of REALTORS^®(NAR^®) offers a host of valuable resources to help you reaffirm your existing safety protocols and perhaps introduce some new ones. We’ve compiled some tips and tools for agents, teams, and brokerages to help you kick off September Safety Month!

The Close Special Report: The Best Real Estate Coaches of 2021

Emile L'Eplattenier | August 31, 2021

Let’s face it—choosing a real estate coach in 2021 is a pain. It seems like every day there is a new “real estate guru” on Instagram promising to transform brand-new agents into top producers overnight. They can’t ALL be the best!

Since our mission here at The Close is to help agents separate the signal from the noise, we crunched the numbers and ranked the best real estate coaches and programs in the industry today. We looked at coaching programs, reputation, pricing, return on investment (ROI), and size. We also reviewed some individual coaches who are using new approaches to agent training.

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