Blog - Page 28 of 30

Listing of the Week: Brunch after Tiffany’s?

Emile L'Eplattenier | August 27, 2018

Address: 13 Monroe Place, Brooklyn NY
Asking: $10,500,000
Listing Agent: Joan Goldberg
Listing Brokerage: Brown Harris Stevens
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What to Do When You Lose Your Motivation as a Realtor

Miranda Paquet | August 13, 2018

Ask Dr. Julie: I Lost my Motivation to Become a Top Producer, Help!

Trying to pull yourself out of a motivation slump and still hitting a wall?

Maybe you can take a Tony Robbins course or tried to amp up your technical skills with a class?

I hate to say it, but that’s unlikely to help.

In fact, a Stanford study found only 25% of success is technical skill.

Don’t fall for the hype of coaching courses or motivational speakers. They’re never going to solve your core problem.

If you’re tired of feeling stressed and unproductive, here is a proven strategy to get your mojo back, and get back out there kicking butt and taking names.

25 Things Only Realtors (or Crazy People) Will Understand

Emile L'Eplattenier | August 3, 2018

You don’t have to be crazy to work in real estate, but it sure helps!

Instead of running into the hills and never looking back, grab a nice relaxing beverage (we won’t judge) sit back, and check out this list of all the crazy, funny, problems that Realtors share that no one else gets.

Follow Up Boss Review: The Best Real Estate CRM for Teams?

Emile L'Eplattenier | July 27, 2018

Considering that an astonishing 41% of today’s agents are on teams, it was only a matter of time before someone decided to build a real estate CRM solely for teams. Enter Follow Up Boss.

Over the past few years real estate CRM Follow Up Boss has quietly started to dominate the team market.

In fact, they’ve been so successful that an amazing 9 out of the top 50 Real Trends teams for 2018 use Follow up Boss to engage, nurture, and close leads.

Listing of the Week: The (Totally Bonkers) House Shaq Built

Emile L'Eplattenier | July 6, 2018

Address: 9927 Giffin Ct, Windermere, Florida
Listing Agent: Danial Natoli
Brokerage: Sotheby’s International Realty
Asking price: $28,000,000

When it comes to cultural icons they don’t get much uh, bigger, than Shaq. Or should I say Shaq Attack. Shaq Fu. The Big Shaqtus. Superman. The Big Shamrock. Or maybe Wilt Chamberneezy?

Realtors: It’s 2021, Why Are You Still Working 70 Hours a Week?

Emile L'Eplattenier | June 12, 2018

For New Yorkers, complaining seems almost like a full time job.

When I worked as an agent in Manhattan though, the only people who complained about working “80 hour weeks” weren’t closing very many deals…

There’s a simple reason why:
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Why Relationship Marketing Should be Your Primary Lead Gen Strategy in 2019: w/ Contactually Founder Zvi Band

Emile L'Eplattenier | May 29, 2018

All across the country, top producing agents and teams are starting to get back to basics.

The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line:

Relationships.

That means relationship marketing– the systematic cultivation and nurturing of relationships to grow your business– is having something of a moment.

One of the earliest adopters of this strategy in the real estate tech space is Contactually CEO Zvi Band.
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Ask Dr. Julie: “How Should Agents Deal With Toxic Clients?”

Miranda Paquet | May 25, 2018

Once realtors find out I have a doctorate in psychology, the stories start to flow. One thing that comes up almost like clockwork? They almost always ask me how to deal with their toxic clients.

Since it’s such a common question, I decided to put together this guide on how to recognize and deal with toxic buyers and sellers.

You can’t always spot them right away, but with a little practice, the red flags become quickly apparent.

Here are some horror stories, tips and tricks to recognizing and dealing with toxic clients as an agent.
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This Strategy Gets Open Rates 242% Higher Than Email…

Emile L'Eplattenier | May 18, 2018

Okay, time to admit it. Your ads on Facebook face some pretty stiff competition.

Sure, your email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages.

Luckily in 2018 there is a MUCH better way to engage with your leads.

It’s so good that according to a study by Hubspot, this method boasts open rates that are 242% higher than email.

It’s actually dead simple: Facebook Messenger marketing.
[Read more…] about This Strategy Gets Open Rates 242% Higher Than Email…

Listing of the Week: A Fairy Tale Castle in LA

Emile L'Eplattenier | May 14, 2018

Address: 3598 Alta Mesa Drive, Studio City, California
Listing Agents: Joyce Rey & Timothy Di Prizito
Brokerage: Coldwell Banker
Asking: $4,950,000

Marmont. Greystone. Hefner. As far as iconic mansions go, Los Angeles is Mecca. There’s no place on earth that even comes close.

Sadly, when it comes to recapturing that essence, developers in LA dropped the ball long ago. Sure, they crank out ever more opulent glass boxes with floor plans to rival shopping malls, but they all just seem so… soulless. Cold. Tacky. Take your pick.

Don’t get me wrong, having walls of glass that whirr open with the wave of a hand and invisible fireplaces is pretty damn cool. I get it, I do. But let’s face it, these places are about as charming as last year’s iphone. Worse, they’re going to start looking dated and sad just as quickly.

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