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Last January, we launched The Close for one simple reason.
We Knew Realtors Deserve Better
That meant writing in-depth articles including priceless insight from some of the biggest names in real estate. We also worked hard to develop a clear, easy-to-read, and hopefully entertaining style that helps you save time by getting right to the heart of the issue.
[Read more…] about A Year in Review: Our Most Popular Articles of 2018
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Socrates’s wise words “Know Thyself” is advice that every realtor should take to heart.
If you are having trouble figuring out what that means, you should first listen to the wise words of another great philosopher, Mr. Phil Dunphy: “Every realtor is just a ninja in a blazer.”
Take a break from hustling for your clients, your colleagues, and your community, and take a little you-time to figure out what type of realtor you are and how your unique strengths can help you better serve your market. [Read more…] about Quiz: What Type of Realtor Are You?
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Address: 1450 Blue Jay Way Los Angeles, CA 90069
Asking: $13,995,000
Listing Agent: Jeff Kohl & Michael Druker
Listing Brokerage: The Agency LA
Have you ever wondered who gets to name the streets?
Here in Manhattan it’s easy to imagine a group of bearded men (it was a different time…) in vests throwing up their hands after running out of creative street names and just using numbers.
In early 20th century Los Angeles though, it’s easy to imagine street naming was done with a bit more… panache.
Anyway, late one sunny afternoon they likely had a breakthrough, naming wise:
“What about birds?”
[Read more…] about Listing of the Week: 1450 Blue Jay is The Belle of The Bird Streets
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We’ve never heard a buyer say, “Boy, I wish this process was longer!” and we bet you haven’t either.
Since everyone (you included) wants to close deals faster, check out some new approaches and helpful reminders to get keys in the hands of new buyers sooner.
[Read more…] about 15 Powerful Timesavers Top Buyers’ Agents Use to Close Deals Faster
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Have you ever read someone’s mind?
We haven’t, but we sometimes think CRM companies like IXACT Contact can and do read minds.
How else would they come up with a CRM/IDX website package that solves so many of the pain points Realtors have, including pre-written content, at such a fair price?
Psychic or not, if you’re looking for a CRM/IDX website package or just want to stay in the loop, grab a cup of coffee and a comfy seat and let’s kick the tires a bit to see if IXACT Contact lives up to the hype.
[Read more…] about IXACT Contact Wants to Solve All Your Problems… Can it?
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Does working in real estate really make you happy?
How about watching Titanic for the 30th time wrapped up in a blanket while someone else makes you a hot turkey sandwich on toasted Challah bread? 👀
To help you make up your mind , we decided to make this list showing you what it’s really like when Realtors decide to work the holidays.
So grab a (virgin?) eggnog, get comfortable, and let’s dive in.
[Read more…] about What It’s Really Like When Realtors Work for the Holidays
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The state of real estate lead generation in 2019 is constantly evolving. What brought in great leads at affordable rate a few months ago might not work today.
If you’re looking for a new way to generate leads in 2019, use our massive list of 197 ideas as inspiration: [Read more…] about 197 Lead Generation & Marketing Ideas 2019
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One of the worst things about being wrong is that you almost never find out until it’s too late.
That headshot with your dog your mom loved? It makes you look like a veterinarian in a pantsuit…
Sure, it’s blatantly, almost comically obvious to you now, so why did it sound like the best idea ever last week when you forked over $150 for the shoot?
We’re not going to pretend we have the answer, but we can help you avoid some of the more common marketing mistakes that can hurt your bottom line.
[Read more…] about 15 Real Estate Marketing Mistakes Even Skilled Realtors Make
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Address: 212 Hog Creek Road, East Hampton NY
Listing Agent: Rebekah Baker
Brokerage: Sotheby’s East Hampton
Asking: $1,425,000
When I first stepped inside I couldn’t believe just how small it was.
Then, the more I looked, the more I liked it.
As these things go, like turned into love and now palatial Hampton’s estates at 5 times the price and 10 times the square footage just fall flat in comparison.
That was more than a decade ago after somehow ending up at a clambake at advertising mogul Jay Chiat’s summer home.
[Read more…] about Listing of the Week: An Iconic Painter’s Refuge in the Hamptons
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When they were building Tiger Leads and Ylopo, founders Howard Tager and Juefeng Ge quickly learned that more is not always better.
[Read more…] about Ylopo Brings Big Data & Social Ad Mastery to Lead Generation