Whether you’re running a top producing team or just starting out, having the best real estate software at your disposal will put you well ahead of other agents.

Is 2018 finally the year that the real estate industry gets the disruptive tools and apps that other industries enjoy?
[Read more…] about Best Real Estate Software 2018: 19 Game Changers for Agents & Teams AI, Chatbots & More

Chicago Realtor Sonia Figueroa was attacked by a pitbull in a vacant lot.

She had to run from a vacant listing because of drug dealers, and her office was robbed…

That’s when Sonia decided to buy a gun.

Here’s Sonia in the Chicago Tribune explaining why:

[Read more…] about Shock Study: More Than 50% of Realtors Carry Weapons on Showings

With more than 8,000 offices, and 118,000 agents in eighty countries(!), Century 21 is one of the most dominant names in real estate.

Throughout the company’s history, their branding has been iconic enough to become almost synonymous with real estate. In fact, one recent study found that Century 21’s logo was the most recognizable in the industry.
[Read more…] about Century 21 Rebrand: A New Gold Standard for the Bitcoin Era?

They may love you, but they’re all liars. Your spouse, your mother, your best friend from college… Liars.

Sure, they have a good reason to lie, but they’re still lying. After all, they know you worked HARD and spent a ton of money staging your listing.

The last thing they want to do is crush your spirits by telling you just how hideous it looks…

You know who’s not lying? You lead scrolling through Zillow in bed with a cup of tea.

“Ugh! What on earth was that Realtor THINKING?”

Don’t believe the liars. Instead, read our list of 11 deal-killing home staging mistakes even experienced Realtors make.
[Read more…] about 11 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make

Quick. Think of how many amazing handshakes you’ve gotten in your life.

Now think of how many terrible, awkward, cold fish, handshakes you’ve gotten.

If you’re like most people, chances are you’ll have a hard time remembering great handshakes, but an easy time remembering the bad ones.

It gets worse…
[Read more…] about Top 10 HandShake Mistakes Every Realtor Should Avoid

Let’s face it. Many newer Realtors still balk at the idea of cold calling expired listings to earn their supper. However, as any experienced Realtor will tell you, great expired listing scripts and well practiced objection handlers, are worth their weight in gold.
[Read more…] about Best Expired Listing Scripts & Objection Handlers 2018

Psychological studies at Princeton, NYU, and Dartmouth have found that people judge you in a matter of milliseconds after meeting you.

In fact, people judge you so quickly that they often form an impression before their eyes can even focus…

That means your appearance as a Realtor is crucial.

Fashion, what you wear and how you wear it, is a huge part of that appearance. It has such a huge impact that wearing a suit can even affect how you think.

[Read more…] about 15 Things to Never, Ever Wear to Work as a Realtor

Truly Innovative Real Estate Lead Generation

In the age of Inman and mastermind groups, truly innovative real estate lead generation strategies are rare. I should know. Every week I get pitched by at least half a dozen Realtors, teams, brokerages, or tech companies promising an exciting new way to get leads… None of them are exciting, and none of them are new.

Innovation isn’t easy.
[Read more…] about Case Study: How One Tampa Realtor Got 200 Leads in ONE DAY

Quick, what’s the average ROI you get for 45 minutes of your time?

$50? $100? $150?

Believe it or not, your ROI for 45 minutes can and should be the same as 45 minutes of Bill Gate’s or Warren Buffet’s time.

Think about it…

What was the ROI for the 45 minutes you spent on that first date with your spouse? What was the ROI on 45 minutes spent watching your daughter graduate from college?
[Read more…] about 15 Most Inspiring & Life Changing TED Talks for Realtors