As a nation, we’re experiencing historically low housing inventory. When inventory is tight, buyers look for agents who are going to give them the best chance of getting the home of their dreams—which means any competitive advantage you can get is invaluable. The ABR designation is a way to set yourself apart from your competition and win more clients. [Read more…] about ABR Designation: Must-have or Hard Pass? Here Are the Facts
Cold calling is one of the most polarizing lead generation strategies in all of real estate. Experienced agents will tell you it’s an essential part of lead generation. Others will tell you that it isn’t worth the anxiety, frustration, and lack of immediate results. [Read more…] about 24 Real Estate Cold Calling Scripts and Tips to Conquer Your Fears
Ah, love letters. Who doesn’t have fond memories of putting pen to paper or finger to phone and telling someone else just how great they are? I know I do.
Of course, like old-school love letters, real estate love letters have one giant scary problem. You never really know if the person who gets your love letter feels the same way!
[Read more…] about Are Buyer Love Letters a Waste of Time in 2021? (+ Example Letter)
Are you considering taking the leap of faith and heading out on your own, but you don’t know if you should start your own brokerage from scratch or purchase a franchise? It’s OK, I have been there too.
In my 26-year real estate career, I have built two independent brokerages and was an investor in two franchises with Keller Williams Realty. Not to say that I have all the answers here, but I can shed some light on some of the questions you may have when deciding between starting an independent brokerage and buying a real estate franchise. [Read more…] about Ask Sean: Should I Buy a Franchise or Start My Own Brokerage?
A comparative market analysis (CMA) is the process real estate professionals use to determine the market value of a property. A CMA is a crucial tool for listing agents as they price new homes for sale, as well as buyer’s agents who are advising their clients on making competitive offers. [Read more…] about How to Do a Comparative Market Analysis: A Step By Step Guide
LionDesk is the real estate CRM version of a great screwdriver: It does one thing really well, it’s affordable, and it’s essential for doing your job properly. Pretty much everything you want from a great tool to close more deals with less stress. Did I mention LionDesk starts at only $25 a month?
[Read more…] about LionDesk Review: The New King of the Real Estate CRM Jungle?
The sticker shock is real.
“You want me to pay how much for real estate apps?!!”
If you’re a new agent, or even an experienced agent looking to free up some cash to buy leads, paying big bucks for apps can be hard to swallow.
That’s why we put together this list of the best free and affordable real estate apps that are true game changers for agents in 2021. We also asked a few top-producing agents what their daily go-to apps are. [Read more…] about 29 Best Real Estate Apps for 2021
As an agent and business owner without millions of followers, a PR team, and an instantly recognizable face, you may think that Ryan Serhant is exceptionally lucky—but the truth? He’s a really smart and extremely hardworking guy.
[Read more…] about My Conversation With Ryan Serhant—The Man Who Won’t Slow Down
If you’ve worked in real estate for more than 30 seconds, you’ve probably come to the (painful) realization that 1. you NEED seller leads to become a top producer, and 2. finding and converting seller leads is hard work. [Read more…] about 12 Proven Strategies to Get More Seller Leads in 2021
Do you think you’ve got what it takes to make it in New York real estate? It’s not nearly as expensive or as time-consuming to get licensed as you’d think. Armed with what you learn in real estate school, you could be helping clients find office rental space in Manhattan or a horse farm near Albany in just a few months.