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Why So Many Real Estate Agents Fail After Just 2 Years (+ How Not To)

Emile L'Eplattenier |

Something Needs To Change Book cover

At the last brokerage I worked at in New York City, I saw dozens of agents quit after just a year or two. Looking at the data from the National Association of Realtors (NAR), it’s easy to see why so many Realtors fail—the median income for Realtors with under two years of experience is just $8,500 per year. They could have made more money working at Burger King.

I know many agents who consistently clear seven figures in gross commission income (GCI) annually after only a few years in the business. Their secret? They avoided common mistakes that cause many new agents to burn out and quit. To help you avoid some common pitfalls, we put together this list of the seven most common reasons realtors fail.
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15 Clever Real Estate Prospecting Ideas to Boost Your GCI

Chris Linsell |

14 Clever Real Estate Prospecting Ideas to Boost Your GCI

Real estate prospecting is the act of generating new real estate clients through active outreach and outbound communication. Rather than waiting for the phone to ring, a real estate prospector picks up the phone (or emails or texts or knocks on the door) to initiate contact with potential clients.

Learning how to prospect in real estate can be one of the most rewarding pursuits, and without a doubt, it’s the best way to generate new leads. If your real estate prospecting needs to level up, here’s some expert prospecting advice from five top producers in the residential and commercial real estate game to help you generate more business.

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Instagram Stories for Agents: 12 Easy Ways to Drive Engagement

Eric Simon - The Broke Agent |

Instagram Stories for Agents

If you’re a realtor who is still ignoring Instagram Stories, you might be in for a rude awakening. Instagram has made it crystal-clear that its focus is on entertainment. Agents who don’t get the message will get left in the dust. Agents who dive headfirst into Reels and Instagram Stories will thrive. It really is that simple.

That’s why I decided to share some of my best strategies for agents to create engaging Instagram Stories. These strategies helped me build my Instagram account to over 325,000 followers, and I’m sure they can help you too.

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5 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Template)

Chris Linsell |

open house sign in sheet

Open houses are critical to most real estate agents’ lead generation strategy. They create the ideal opportunity to meet active buyers; people who are potentially selling their current homes while shopping for a new one. A win-win! There’s no better feeling than seeing your open house sign-in sheet chock-full of names, phone numbers, and email addresses at the end of a weekend afternoon.

If you want to walk away from your next open house with more leads than you can handle, you’re going to need the right open house sign-in sheet. We’ve got five free PDF templates that you can download, print, and use right away, as well as the option to customize each Close-exclusive template on Canva. [Read more…] about 5 Free Open House Sign-in Sheets to Try This Weekend (+ PDF Template)

The 5 Best Real Estate Continuing Education Providers for 2022

Chris Linsell |

best real estate continuing education featured image

Being a realtor means regularly completing your continuing education (CE) requirements. Real estate continuing education requirements vary state by state. Luckily, you’ll find online providers that can help just about every realtor complete their required hours (and get some valuable knowledge out of it in the process).

We’ve pulled together a list of the five best online real estate continuing education providers, our favorite features of each one, the states in which they offer CE courses, and their pricing.

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How to Create Real Estate Facebook Ads That Actually Generate Leads

Emile L'Eplattenier |

done for you facebook advertising

For most agents, creating real estate Facebook ads that generate leads for a reasonable price is a pipe dream. They try for a few months, don’t get the results they want, then quit. Their mistake? They jumped in too soon and never took the time to learn the basics.

We created this in-depth guide to help you create Facebook ads that will generate leads for a reasonable price. We’ll help you understand when to hire a pro and offer step-by-step instructions for setting up your first campaign on your own. We’ll talk about costs, and finally, we’ll show you real-world examples of Facebook ads agents and brokerages are using to fill their customer relationship manager (CRM) with leads.

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7 Tips for Building Your Sphere of Influence in Real Estate (+ Script)

Emile L'Eplattenier |

We Like You Too message on a wall

If you’re a real estate agent who hates building your sphere of influence, you’re not alone. A Harvard study showed that networking actually made people feel dirty—physically dirty! But the 2021 NAR Member survey found that Realtors get 19% of their business through referrals from their sphere.

Does this mean top agents just suck it up and feel dirty to get ahead? Are they all extroverts who love to schmooze? Of course not. They just learned smarter ways to build their sphere. To get you started, we put together this list of seven creative ways to build your sphere of influence in real estate.
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Real Estate Branding 2021: How to Build Your Brand (+ Case Studies)

Emile L'Eplattenier |

Brown Harris Stevens Branding Promotional Materials

If you’ve spent any amount of time trying to come up with great real estate branding, you’ll eventually reach one conclusion: Building a brand is HARD. Like, really hard. If you want to build a brand that lasts, you’re going to need some help.

That’s why we decided to put together this ultimate guide to real estate branding for 2021. We review a step-by-step formula for building a memorable brand, give you some case studies of great real estate brands and explain why they work, and finally, we offer you branding tips from industry experts. [Read more…] about Real Estate Branding 2021: How to Build Your Brand (+ Case Studies)

96 Real Estate Jokes, Puns & Pick-up Lines You Haven’t Heard 1,000 Times

Emile L'Eplattenier |

Are you crushing it this year? If not, then perhaps a healthy dose of real estate jokes, puns, and pick-up lines might be just what the doctor ordered to get you back on your A-game.

Too many closings to keep up with? Bookmark this page and come back tonight to memorize a few of these cheesy, hilarious, and plain old terrible real estate jokes to tell at tomorrow’s team or client meeting. We’ve got some fresh new real estate jokes for just about every agent out there.
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How to Use the BRRRR Method to Build Passive Income in Real Estate (Quickly)

Abhi Golhar |

How to Use The BRRRR Method

If you’re just getting started as an investor or you’re an agent who wants to maximize profits for buyers, you’ll need a solid investment strategy. The BRRRR method is exactly that: a well-defined, tried-and-true investment strategy that offers the best opportunity to build passive income through real estate.

In this article, I’ll walk you through step-by-step instructions to use the BRRRR method to maximize profits for investors.

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