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The Close

21 Deal-killing Home Staging Mistakes Even Experienced Realtors Make

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Embarrassing Home Staging Mistakes to Avoid in 2018

When it comes to giving you home staging tips, it’s hard to know who to trust. Your spouse, your mother, your best friend from college—they love you, but they’re all liars.

Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked. You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea.

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How to Analyze Cash Flow Real Estate Investments + Attract Investor Clients

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For Rent sign

While homebuyers look for homes they can afford, real estate investors often look for properties with high cash flow potential.

In your local market, you’re likely to find great investment opportunities if you know where to look and what to look for. This article will share my strategy for analyzing cash flow real estate investment properties to help you find some gems near you. We’ll explain how to calculate net operating income, capitalization rate, return on investment, monthly cash flow, and more.

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How to Get an Arizona Real Estate License in 6 Easy Steps

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two women working together

If you’re wondering how to get an Arizona real estate license, we’ll take you through it step by step and answer some common questions about the real estate industry in Arizona.

According to the U.S. Census Bureau, Arizona is the third-highest-ranking state in terms of population growth. People are flocking to The Grand Canyon State for its natural beauty, mild winters, and retirement appeal. What does this population growth mean for you as an Arizona resident? A new career opportunity.
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10 Safety Best Practices to Protect Your Brokerage in 2021

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Safety Practices Every Real Estate Brokerage Needs to Implement Now

A culture of safety starts at the top. As real estate leaders, you need to demonstrate and model safety best practices for agents. You can do so by establishing regular safety training and an office safety plan, and by supporting and enforcing safety policies and procedures.

As a safety expert, I’ll show you why you need a safety plan, how to protect your brokerage with one—and more importantly, how to keep your team safe.
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How to Create a Real Estate Brokerage Procedures Plan (+Template)

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Support Your Agents and Grow Your Brokerage

One of the first things I coach my broker clients to do is develop a real estate brokerage procedures plan. It may seem trivial, but a written procedures manual will systematize your business—saving you time, avoiding confusion, and paving the way for rapid growth. Your brokerage procedures plan will help you set standards and define objectives, leading to a better agent experience and better outcomes for your clients.
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This Buyer Presentation Converts Leads to Clients in 15 Minutes

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Two persons doing an elbow bump

There is one skill above all others that separates top-producing buyer’s agents from those that only close a handful of deals each year: building relationships that convert warm leads into loyal clients—quickly. A strategic buyer presentation can do just that. It will not only break the ice with your lead but will help build a solid foundation for a professional relationship that can last for many years.
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