Blog - Page 2 of 36

7 Savvy Ways to Generate More Real Estate Referrals

Chris Linsell | September 7, 2021

Our recent 2020 reader survey revealed that 83% of agents found new clients through real estate referrals. Client referrals stem from providing such an exceptional client experience that your clients, friends, and neighbors are compelled to recommend your services to others.

Knowing how to generate referrals is key to building your business, and winning organic referrals and repeat clients from your personal connections—the folks who know, like, and trust you—requires thoughtful strategy. We spoke to top producers nationwide to get their best advice and tools for building a steady flow of referrals (and income!) from your sphere of influence.
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9 Easy & Actionable Real Estate Email Marketing Tips for 2021

Emile L'Eplattenier | September 7, 2021

Considering that only 19.7% of the emails realtors send get opened, it’s clear that we need to do better with our email marketing. Part of the problem is that many agents still follow outdated advice and send emails that are too long, too frequent, to too many people.

Luckily, there are easy ways to improve your email game. If you want to send emails that actually convert, grab a cup of coffee and take a few minutes to read our nine easy and actionable real estate email marketing tips for 2021.
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Realtor Safety Month Resources for Agents, Teams & Brokerages

Meghan Thibault | September 1, 2021

Whether you’re a new agent or you’ve been in the business for decades, it’s easy to get complacent. Incorporating preventative safety measures can sometimes seem like a hassle that eats up your valuable time. September is REALTOR^® Safety Month, and it’s a terrific time to renew your commitment to health and safety practices.

The National Association of REALTORS^®(NAR^®) offers a host of valuable resources to help you reaffirm your existing safety protocols and perhaps introduce some new ones. We’ve compiled some tips and tools for agents, teams, and brokerages to help you kick off September Safety Month!

The Close Special Report: The Best Real Estate Coaches of 2021

Emile L'Eplattenier | August 31, 2021

Let’s face it—choosing a real estate coach in 2021 is a pain. It seems like every day there is a new “real estate guru” on Instagram promising to transform brand-new agents into top producers overnight. They can’t ALL be the best!

Since our mission here at The Close is to help agents separate the signal from the noise, we crunched the numbers and ranked the best real estate coaches and programs in the industry today. We looked at coaching programs, reputation, pricing, return on investment (ROI), and size. We also reviewed some individual coaches who are using new approaches to agent training.

Fix & Flip 101: 10 Steps to Flipping Houses (the Right Way)

Sean Moudry | August 29, 2021

Thinking about doing your first fix and flip and feeling a little nervous? Good. You should be scared! Even if you think you’ve already done your research, a quick refresher on the basics of flipping houses is always a good idea before investing large sums of money. Always remember: only fools rush in.

Over the past 27 years, I have invested in hundreds of properties. And I’ve helped just as many people with their first real estate investment. While it can seem daunting, don’t worry. I’ll walk you through my proven process for flipping houses—from doing market analysis all the way through financing, creating a budget, renovating, marketing, and selling your property. Let’s get started.

15 Thoughtful Gifts for Realtors to Suit Every Budget

Emile L'Eplattenier | August 27, 2021

Picking out gifts for realtors who went above and beyond isn’t easy. Sure, they might have felt like a combination of your therapist and best friend for a few months, but chances are you don’t really know them very well. The trick is to buy them something that any realtor would want.

Luckily for you, our team has 40+ years of combined real estate experience and we personally know literally hundreds of realtors. So in order to make shopping for your rock star agent a little easier, we put together this list of 15 gifts starting at just $5 that are guaranteed to put a smile on any realtor’s face.

Placester Marketplace Makes Real Estate Websites Insanely Easy to Create

Chris Linsell | August 27, 2021

When building and maintaining a real estate website, realtors often face coding, design, and marketing challenges they’re not equipped to handle. Placester users can easily create their own website or outsource website building and maintenance tasks to experts hired through Placester Marketplace—all with a quick turnaround and for a great price.

Placester Marketplace is one of the reasons we named Placester as the Best Overall Real Estate Website Provider of 2021. Whether you need website setup or design, integration with your MLS, branding, or content marketing, we’ll walk you through the services, pricing, scope, and turnaround times you can expect when you hire pros on Placester Marketplace.

9 Open House Scripts & Ice Breakers That Actually Get Phone Numbers

Emile L'Eplattenier | August 27, 2021

Few things are more annoying than being pestered by a real estate agent when you just want to be left alone. For some reason, agents at open houses don’t think this rule applies to them. Instead, they butt into private conversations with their salesy open house scripts and then act shocked when their sign-up sheet doesn’t have any phone numbers on it.

Since we want you to connect with new prospects and get more leads, we worked with top-producing agents at Douglas Elliman to compile this list of nine open house scripts and ice breakers that will actually get you phone numbers at your next open house.

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