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Let’s face facts. At the very core of your fiduciary duty to your client is the idea that you need to work hard to get them the best price. That means if you’re shying away from negotiating, you need to toughen up and learn from the best. As John F. Kennedy famously said, “Never negotiate out of fear, but never be afraid to negotiate.”
[Read more…] about 17 Top Real Estate Negotiation Strategies From the Pros
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According to a recent National Association of Realtors survey, more than 26% of Realtors in the United States belong to teams. Real estate teams are a fantastic way to share the costs of marketing, broaden your expertise, and mitigate the risks that are a part of a volatile industry like real estate.
[Read more…] about How to Start a Rock-solid Real Estate Team in 2020
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In the Manhattan of 1984, you would have had a very good reason for market skepticism. After all, the country and our city were still lurching out of a deep recession. Sure, there were some signs of life in former industrial areas like SoHo, but after the carnage of a recession, optimism was in short supply.
While some tread cautiously, Diane Ramirez, an agent at the time, decided that boldness would be rewarded, and that the industry was in desperate need of change. So she started her own brokerage, Halstead. The rest of the story, of course, reads like a New York real estate fairy tale. Diane managed to grow her small storefront firm into one of the most successful and respected luxury brokerages in New York City. [Read more…] about Halstead CEO: How Agents Can Thrive After the Pandemic
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They may love you, but they’re all liars. Your spouse, your mother, your best friend from college—all liars.
Because of course they’re going to lie and tell you how great your home staging looks! After all, they don’t want to hurt your feelings. They know how hard you worked.
You know who’s not lying? A potential lead scrolling through Zillow in bed with a cup of tea. [Read more…] about 18 Deal-Killing Home Staging Mistakes Even Experienced Realtors Make
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Building meaningful client relationships is one of those skills that even the best sales professionals struggle with. Throw in a fiduciary responsibility and a market that feels like an amusement park ride, and you’ll begin to understand why so many agents are panicking right now.
The good news is that you don’t have to. Because in reality, this pandemic offers an incredible opportunity to build and nurture lifetime relationships with your clients. Yes, really.
[Read more…] about How to Talk to Your Clients During the Pandemic: Top Brokers Weigh In
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She was barely holding back her tears on the phone.
Who could blame her? She had impeccable credit, a six-figure salary in tech, and all she wanted was an apartment in Manhattan for herself and two lovable dogs. How could it be this hard?
[Read more…] about Dear Real Estate Agents: Your Local Community Needs You Now More Than Ever
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Let’s face it. When it comes to real estate marketing trends like virtual tours, being an early adopter has its benefits. Sure, the old cliche that the explorers get the arrows has some truth to it, but along with the arrows comes the gold. And when it comes to virtual tours, the gold rush is starting now.
[Read more…] about The Pivot: How Top Producers Are Using Virtual Open Houses in 2020
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Ask any top-performing real estate agent what their go-to-must-have-can’t-live-without tool is, and chances are they’ll say a great real estate CRM. The only problem is that there are so many on the market that it’s hard to know which is the best.
[Read more…] about The Best Real Estate CRM for 2020: In-Depth Reviews & Pricing
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I’m sure it won’t come as a surprise when I say that many real estate markets across the country are about to experience a major shift. We’ve been basking in the glow of a seller’s market for at least five years, and most economists predict the COVID-19 global health crisis and the following economic uncertainty will almost certainly lead to a shift toward a buyer’s market.
[Read more…] about 15 Surprising Ways a Buyer’s Market Will Change Your Business in 2020
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Hey there, this is Hannah and I’m the Community Manager at The Close. Lately, I’ve been thinking about how our community of agents can get creative so you can connect virtually with each other and with your past, present, and future clients. [Read more…] about Join The Close’s 30-Day Social Media Challenge