Eric Pearson is the founder and president of Washington DC area’s Pearson Smith Realty. From its humble beginnings as a 15 agent team in 2014, Eric has leveraged mostly online lead sources like Zillow Premier Agent to grow his team into a thriving brokerage of more than 700 agents in 2018. [Read more…] about From Launch to 700 Agents in 3 years: Talking Exponential Growth Strategies With Eric Pearson
Your clients are liars. Yes, all of them.
Of course, so are your listing agents, your managing broker, buyers agents, lawyers, lenders, administrative assistants, your coworkers and well, you and your entire family. Liars, all of them.
While we may lie for good reasons (Yes honey, santa claus is real!), that doesn’t change the fact that there is often a disconnect between what we say and what we want.
While this may not be a huge deal when it comes to santa claus or the tooth fairy, when you’re trying to land a listing or close a deal, figuring out who’s lying can be crucial information.
[Read more…] about 7 Tricks to Tell When Your Clients are Lying to You
What the hell is the point of Instagram stories? This was the question I asked my millennial coworker to explain during a late night in the office last week.
I left that conversation feeling like a dinosaur, and with a newfound respect for the speed this generation is changing the world.
Millennials have been delaying buying homes and having kids, but it seems like they’re finally starting to snap up real estate.
In fact, the latest NAR Home Buyer and Seller Generational Trends study found that millennials are now 36% of all buyers…
Chicago Realtor Sonia Figueroa was attacked by a pitbull in a vacant lot.
She had to run from a vacant listing because of drug dealers, and her office was robbed…
That’s when Sonia decided to buy a gun.
Here’s Sonia in the Chicago Tribune explaining why:
With more than 8,000 offices, and 118,000 agents in eighty countries(!), Century 21 is one of the most dominant names in real estate.
Throughout the company’s history, their branding has been iconic enough to become almost synonymous with real estate. In fact, one recent study found that Century 21’s logo was the most recognizable in the industry.
[Read more…] about Century 21 Rebrand: A New Gold Standard for the Bitcoin Era?
Quick. Think of how many amazing handshakes you’ve gotten in your life.
Now think of how many terrible, awkward, cold fish, handshakes you’ve gotten.
If you’re like most people, chances are you’ll have a hard time remembering great handshakes, but an easy time remembering the bad ones.
Have you ever been shot at?
Chances are, unless you’re one of the 20 million+ military veterans in this country, you haven’t.
As a proud Vietnam Veteran, my father has been shot at. Hundreds of times.
[Read more…] about 11 Reasons Why Military Veterans Make Amazing Realtors
If you’ve had your website up and running for more than a few months, you’ve probably noticed something curious. You’re getting some traffic, but almost none of that traffic converts into actual leads…
Well, to some extent this is the nature of online marketing; only a small fraction of the people who visit your site will convert. C’est la vie right?
You’ve always been an overachiever. In your first three years as an agent, you won three office sales awards and your past clients RAVE about you. Then your phone starts ringing off the hook and well, there’s no way you’re going to get to the next level without some professional help…or a miracle.
We wrote this article so that you too can recognize the warning signs that signal you need to start a real estate team yesterday.