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You don’t have to be crazy to work in real estate, but it sure helps!
Instead of running into the hills and never looking back, grab a nice relaxing beverage (we won’t judge) sit back, and check out this list of all the crazy, funny, problems that Realtors share that no one else gets.
[Read more…] about 25 Things Only Realtors (or Crazy People) Will Understand
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Considering that an astonishing 41% of today’s agents are on teams, it was only a matter of time before someone decided to build a real estate CRM solely for teams. Enter Follow Up Boss.
Over the past few years real estate CRM Follow Up Boss has quietly started to dominate the team market.
In fact, they’ve been so successful that an amazing 9 out of the top 50 Real Trends teams for 2018 use Follow up Boss to engage, nurture, and close leads.
[Read more…] about Follow Up Boss Review: The Best Real Estate CRM for Teams?
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Address: 9927 Giffin Ct, Windermere, Florida
Listing Agent: Danial Natoli
Brokerage: Sotheby’s International Realty
Asking price: $28,000,000
When it comes to cultural icons they don’t get much uh, bigger, than Shaq. Or should I say Shaq Attack. Shaq Fu. The Big Shaqtus. Superman. The Big Shamrock. Or maybe Wilt Chamberneezy?
[Read more…] about Listing of the Week: The (Totally Bonkers) House Shaq Built
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All across the country, top producing agents and teams are starting to get back to basics.
The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line:
Relationships.
That means relationship marketing– the systematic cultivation and nurturing of relationships to grow your business– is having something of a moment.
One of the earliest adopters of this strategy in the real estate tech space is Contactually CEO Zvi Band.
[Read more…] about Why Relationship Marketing Should be Your Primary Lead Gen Strategy in 2019: w/ Contactually Founder Zvi Band
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Okay, time to admit it. Your ads on Facebook face some pretty stiff competition.
Sure, your email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages.
Luckily there is a MUCH better way to engage with your leads.
It’s so good that according to a study by Hubspot, this method boasts open rates that are 242% higher than email.
It’s actually dead simple: Facebook Messenger marketing.
[Read more…] about This Strategy Gets Open Rates 242% Higher Than Email…
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Address: 3598 Alta Mesa Drive, Studio City, California
Listing Agents: Joyce Rey & Timothy Di Prizito
Brokerage: Coldwell Banker
Asking: $4,950,000
Marmont. Greystone. Hefner. As far as iconic mansions go, Los Angeles is Mecca. There’s no place on earth that even comes close.
Sadly, when it comes to recapturing that essence, developers in LA dropped the ball long ago. Sure, they crank out ever more opulent glass boxes with floor plans to rival shopping malls, but they all just seem so… soulless. Cold. Tacky. Take your pick.
Don’t get me wrong, having walls of glass that whirr open with the wave of a hand and invisible fireplaces is pretty damn cool. I get it, I do. But let’s face it, these places are about as charming as last year’s iphone. Worse, they’re going to start looking dated and sad just as quickly.
[Read more…] about Listing of the Week: A Fairy Tale Castle in LA
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Your clients are judging you. Your headshot, your branding, your website, your business card, and yes, even your clothes. They all send a discreet but vital message about you to your clients and prospects.
Since I’m betting most of you want to be judged favorably and land more wealthy, picky, clients, we put together this in-depth guide on what male Realtors should never, ever, wear to work.
[Read more…] about 27 Things Male Realtors Should Never, Ever, Wear to Work
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Instead of a glorified brochure page, today’s real estate agent websites come with advanced CRMs, landing pages, multiple lead generation options, custom IDX, PPC advertising, and integrations with transaction management platforms like Dotloop.
These sites offer new agents a turnkey solution that offers pretty much everything they need to get started generating leads online.
The only problem is that with so many options, choosing the platform isn’t easy. In order to make your life easier, we did an in-depth comparison of four of the leading real estate agent website options available today; Chime, Easyagent PRO, Real Geeks, and Boomtown.
[Read more…] about Best Real Estate Websites: Chime vs Easyagent PRO vs Real Geeks vs Boomtown!
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Eric Pearson is the founder and president of Washington DC area’s Pearson Smith Realty. From its humble beginnings as a 15 agent team in 2014, Eric has leveraged mostly online lead sources like Zillow Premier Agent to grow his team into a thriving brokerage of more than 700 agents in 2018. [Read more…] about From Launch to 700 Agents in 3 years: Talking Exponential Growth Strategies With Eric Pearson
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Your clients are liars. Yes, all of them.
Of course, so are your listing agents, your managing broker, buyers agents, lawyers, lenders, administrative assistants, your coworkers and well, you and your entire family. Liars, all of them.
While we may lie for good reasons (Yes honey, santa claus is real!), that doesn’t change the fact that there is often a disconnect between what we say and what we want.
While this may not be a huge deal when it comes to santa claus or the tooth fairy, when you’re trying to land a listing or close a deal, figuring out who’s lying can be crucial information.
[Read more…] about 7 Tricks to Tell When Your Clients are Lying to You