Emile L'Eplattenier

Wise Agent CRM Review: Packs a Mean Punch for Agents & Teams

Emile L'Eplattenier | September 21, 2018

In 2002 Brandon Wise was a new Realtor with an old problem.

The real estate CRM technology of the time just couldn’t do what he needed it to do to close more deals.

Instead of shrugging his shoulders and moving on, he decided to go with the blue sky approach and work with a developer friend to develop what would soon become Wise Agent.

A nice story, but how does his CRM stack up 16 years later? More importantly, do agents build better CRMs?

15 Free Real Estate Training Videos That Can 10x Your GCI

Emile L'Eplattenier | September 18, 2018

Most agents don’t know how lucky they are.

Yes, getting started is hard, and scaling your business is even harder.

There’s no way around that.

What they always seem to miss though is the historically unprecedented amount of real estate knowledge they can access for FREE on Youtube.

You can listen to them in the car, while you’re working out, or when you have a few minutes to kill between showings. It doesn’t matter as long as you make a commitment to learn every day!

In order to get you started, here are 15 of our favorite real estate training videos for 2018. They cover everything from mindset, to lead nurturing, to listing presentations.
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Listing of the Week: Brunch after Tiffany’s?

Emile L'Eplattenier | August 27, 2018

Address: 13 Monroe Place, Brooklyn NY
Asking: $10,500,000
Listing Agent: Joan Goldberg
Listing Brokerage: Brown Harris Stevens
[Read more…] about Listing of the Week: Brunch after Tiffany’s?

25 Things Only Realtors (or Crazy People) Will Understand

Emile L'Eplattenier | August 3, 2018

You don’t have to be crazy to work in real estate, but it sure helps!

Instead of running into the hills and never looking back, grab a nice relaxing beverage (we won’t judge) sit back, and check out this list of all the crazy, funny, problems that Realtors share that no one else gets.

Follow Up Boss Review: The Best Real Estate CRM for Teams?

Emile L'Eplattenier | July 27, 2018

Considering that an astonishing 41% of today’s agents are on teams, it was only a matter of time before someone decided to build a real estate CRM solely for teams. Enter Follow Up Boss.

Over the past few years real estate CRM Follow Up Boss has quietly started to dominate the team market.

In fact, they’ve been so successful that an amazing 9 out of the top 50 Real Trends teams for 2018 use Follow up Boss to engage, nurture, and close leads.

Listing of the Week: The (Totally Bonkers) House Shaq Built

Emile L'Eplattenier | July 6, 2018

Address: 9927 Giffin Ct, Windermere, Florida
Listing Agent: Danial Natoli
Brokerage: Sotheby’s International Realty
Asking price: $28,000,000

When it comes to cultural icons they don’t get much uh, bigger, than Shaq. Or should I say Shaq Attack. Shaq Fu. The Big Shaqtus. Superman. The Big Shamrock. Or maybe Wilt Chamberneezy?

Realtors: It’s 2021, Why Are You Still Working 70 Hours a Week?

Emile L'Eplattenier | June 12, 2018

For New Yorkers, complaining seems almost like a full time job.

When I worked as an agent in Manhattan though, the only people who complained about working “80 hour weeks” weren’t closing very many deals…

There’s a simple reason why:
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Why Relationship Marketing Should be Your Primary Lead Gen Strategy in 2019: w/ Contactually Founder Zvi Band

Emile L'Eplattenier | May 29, 2018

All across the country, top producing agents and teams are starting to get back to basics.

The laser like focus on digital marketing, whether through Facebook ads, SEO, or display ads, has been slowly giving way to something more central to a Realtor’s bottom line:

Relationships.

That means relationship marketing– the systematic cultivation and nurturing of relationships to grow your business– is having something of a moment.

One of the earliest adopters of this strategy in the real estate tech space is Contactually CEO Zvi Band.
[Read more…] about Why Relationship Marketing Should be Your Primary Lead Gen Strategy in 2019: w/ Contactually Founder Zvi Band

This Strategy Gets Open Rates 242% Higher Than Email…

Emile L'Eplattenier | May 18, 2018

Okay, time to admit it. Your ads on Facebook face some pretty stiff competition.

Sure, your email drip campaigns work great, but you’re still only getting a fraction of your leads to read your messages.

Luckily in 2018 there is a MUCH better way to engage with your leads.

It’s so good that according to a study by Hubspot, this method boasts open rates that are 242% higher than email.

It’s actually dead simple: Facebook Messenger marketing.
[Read more…] about This Strategy Gets Open Rates 242% Higher Than Email…

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