The state of real estate lead generation in 2019 is constantly evolving. What brought in great leads at affordable rate a few months ago might not work today.
If you’re looking for a new way to generate leads in 2019, use our massive list of 197 ideas as inspiration:
1. Generate Hot Leads Using Zillow
According to the National Association of Realtors, 92% of buyers use the Internet to house hunt. With over 180 million visitors per month, Zillow is the largest real estate website and the best place to establish your real estate business online.
2. Create, Capture, & Convert More Leads on Facebook
Remember the rule here is engagement, engagement, engagement! Interested in advertising on Facebook but not sure where to start? Check out our 25 Clever Real Estate Ads That Convert Like Crazy.
3. Start a Direct to Door Marketing Campaign with Door Hangers
Joshua Smith famously closed over 100 homes per year partly by using door hangers. The biggest benefit of door hangers over direct mail is that your leads are guaranteed to see your message. Door hangers won’t get lost in a pile of bills since people need to remove them to go inside their homes.
4. Automate Your Lead Nurturing to Grow Repeat Clients & Referrals
One of the biggest mistakes newer agents make is not regularly following up with their leads and connections. Once an agent starts generating more than 15 news leads per month, keeping track and managing leads through email and calendar reminders becomes unfeasible. At that point, you’re better off turning to automation. Look into a robust and affordable CRM like Freshsales, which starts out FREE and has a more advanced version for just $12 per month.
5. Generate Leads Using LinkedIn
If you’re already on LinkedIn then you probably know it’s a great tool for networking, but did you know it can also be an incredible place to generate new leads? Attract new leads by regularly posting quality content, joining and sharing in relevant community groups, and doing targeted outreach using LinkedIn’s advanced search features.
6. Cold Call Expired and FSBO Listings
As a professional salesperson, cold calling should be a part of your everyday routine.
To sum up, if you’re not cold calling, you should start. After all, you already know they want to sell, they just haven’t found the right way to do it.
7. Set up your own IDX website in under an hour
Want to create a quality IDX website? Check out our review page of IDX website providers like Chime, Easyagent PRO, Real Geeks, and Boomtown!
8. Capture seller leads with a home valuation website
9. Buy Exclusive Leads From Market Leader
Market Leader owns “HouseValues.com” where potential sellers check to see how much their house is worth. Leads from this site are extremely sought after and sold out in many zip codes.
10. Generate Real Estate Leads From Your Website
Have a real estate website but not sure what the best way is to capture leads? This article discusses 7 of the best ways to engage customers and capture leads on your website. One great tip is to offer a content upgrade. This means offering more exclusive content like an ebook or members area in exchange for contact information.
11. Use a Service Like REDX or Intelius to Get Correct FSBO & Expired Contact Info
Services like REDX and Intellius do all the hard work of digging up correct contact info for expired and FSBO listings. Sure, you can probably find all this information yourself, but is that really an effective use of your time?
12. Find Motivated Sellers Who are Divorcing
Did you know some divorce settlements force people to sell their homes? Generating leads from people going through a divorce requires some finesse. There are many strategies here, from making friends with divorce attorneys, scouring court records for divorces or quitclaim deeds, to targeted ad campaigns. AgentROI has a CD series for $5.95 that claims to help you generate 6 divorce listings per month.
13. Use Real Estate Postcards to Stay Connected & Get More Leads
ProspectsPLUS! offers a variety of beautifully-printed postcards for real estate agents and brokers. Choose from one of their professionally-designed templates or upload your own design.
14. Use a Text Based Lead Concierge Service to Qualify leads 24/7
Let’s face it, even if you set your phone to push notifications and check it every two seconds, you’re going to get very busy, and well, you’re going to want to sleep sometime. Email autoresponders are great, but most people know they’re canned responses and response rates are not that high. Enter text lead nurturing services like venture capital backed Riley.
15. Generate More Buyer Leads on Realtor.com
Have you tried getting leads from Realtor.com? Showcase your listings on Realtor.com and other top search sites to get more buyer leads. This differentiates your listing from the thousands of other listings.
16. Organize & Host Local Educational Events on Buying, Renting, or Selling
Chadwick Ciocci, CEO of global real estate concierge service Chilton and Chadwick, hosts free local educational events to help educate the community and generate leads at the same time.
17. Create Free Branded IOS & Android Apps
While having a responsive website is great, having your own branded app is even better. Once they download your app from iTunes or the Google Play Store, you can send them automated or manual “push notifications” for new listings, price reductions, or anything else you’d like. Since the message shows up in their notification area, the chances of them seeing it are much, much
higher than with email marketing.
18. Use Your Hobbies to Get More Real Estate Leads
Who doesn’t like to have fun while they work? This article will give you some tips on how to generate leads by leveraging common interests with potential clients and your hobbies.
19. Use Buyer & Seller Lead Generation Websites
Companies like Real Geeks, BoomTown, and Easy Agent Pro, turnkey lead generation sites targeted to your farm area, and expertly promoted via PPC marketing to gather as many leads as possible.
20. Share Your Giving Side
Giveback Homes is a non-profit for real estate professionals that builds homes for needy families around the world. Once you join, you can feature your donation on your website in order to show potential clients that you’re actively helping to make the world a better place. You’ll also have a profile page on their site. This can go a long way toward building trust with your leads.
21. Reverse Prospect Luxury Open House Visitors
Carmel California Realtor, Tim Allen, has a clever way of reaching out to luxury open house visitors to thank them for coming to his open houses without a sign in sheet. He simply asks them where they’re from, their first name, and what street they live on. If a visitor is local, he uses a free tax database to find their home address and send a simple thank you card.
22. Work Probate Leads
If you’re curious about working with investors, wholesaling, or investing on your own, there’s no better time than the present. Inventory is tightening, but due to the popularity of flipping houses and investing in rentals, there are tons of investors looking for good agents to work with.
Probate leads, aka people who inherit property after the death of a loved one, can be a good place to start looking for off market listings. Over on Bigger Pockets, Real Estate Coach Sharon
Vornholt walks you through the process of working probate leads.
23. Send Handwritten Notes to Potential Leads in Your Sphere
Gina Castrorao, an agent at tech-focused Manhattan Brokerage Triplemint, found that an old school touch can still have a great ROI:
“Handwritten notes are a way of continued communication targeted to people in your network who are going through life changes: relationship status changes, children, promotions, career changes, relocation, etc. These are all reasons to change your living situation and easy to find out about because they can be seen via Facebook, LinkedIn, and Instagram, among others. In the handwritten notes, I often ask people to get a cup of coffee or chat on the phone because I want to catch up and chat about their life, but it is also an avenue to mention real estate and generate leads.”
24. Become a Redfin Partner Agent
Take advantage of Redfin’s 8 million monthly users by signing up to become a Redfin Partner Agent. As a partner agent, Redfin will send you motivated buyer and seller referrals for free. Once you close a Redfin referral, the company takes a 30% cut of the commission.
25. Become a Movoto Partner Agent
While they don’t accept everyone, Movoto has a partner agent program that is very similar to Redfin’s. There are no upfront costs to receive referrals; you only pay a percentage of the commission if the deal closes.
26. Use a Form Builder to Offer Free Market Reports on Your Website
One of the best ways to generate leads from your website visitors, Facebook, AdWords, or other online advertising is to offer free market reports for homeowners or buyers that you can create quickly and easily with RPR. In order to get their contact info, you’re going to need
great lead capture forms on your site. Check out RPR’s guide to six powerful form builders to get started.
27. Use Strategic Calling to Generate Leads and Connect / Reconnect With Clients
Need some real estate leads fast? If so, you should consider calling clients you have not connected with in a while. This article talks about strategic calling and several other lead-generation methods for your business.
28. Increase Engagement on Your Blog
Looking to leverage your blog to capture more leads? This article discusses 5 different tools that you can use to increase interaction with customers and lead generation.
29. Get Referrals From Other Agents
For most agents, referrals from former clients, family, and friends often have the highest closing ratio of any other lead source. Broker and Attorney Bruce Ailion, a 37 year veteran realtor who earned 450K GCI last year, has a unique source for leads: other realtors!
“My favorite lead source is a referral from another agent. Most Realtors come upon several people a year relocating out of the area. I attend the state and national Realtor conference and my national RE/MAX conference. There I meet a large number of the top agents in the country. Only 2-3% of agents attend these events and they represent the most professional and productive in the industry. The other place I advertise for referrals is on the Certified Residential Specialist CRS website. This group represents the top 2% of agents nationwide.”
Don’t have your CRS designation yet or hate schmoozing at conferences? You can get and receive referral leads on networks like Referral Exchange or Google Ventures backed Homelight.
30. Generate Real Estate Leads on Twitter
Twitter is the perfect network to show off your industry expertise by sharing industry insight. Look at what realtors with a large following are doing and use relevant hashtags to get in front a relevant audience.
31. Hire Your Own Local or Virtual ISA (Inbound Sales Agent)
It may take a bit more legwork, but hiring a dedicated on-site or virtual Inside Sales Agent who does nothing but prospect leads on commission can really take your team to the next level. Over on their Growth House Blog, Follow Up Boss has a great write up to help you decide if an ISA is right for your team.
32. Engage visitors with live chat on your website
Let’s face it. There will always be leads who visit your website but never fill out your lead capture forms, call, text, or email. They will, however, often have questions they want answered.
Erin McCormick, Director of Lead Generation for top producing broker and trainer Adam Hergenrother, suggests trying a live chat feature on your site to increase your likelihood of engagement.
The only caveat here is that like all lead engagement, you need to respond ASAP. Monitoring and answering live chat queries is the perfect job for your ISA (Inbound Sales Associate) or Virtual Assistant.
33. Use Predictive Analytics to Micro Target Homes in Your Farm Area
Dallas Texas Realtor Jonathan Kobler use micro targeted direct mail to generate leads in his farm area.
“Even though the direct mail channel response rates have been decreasing for years, targeting specific homes in your farm area can increase response and generate leads. If you are willing to put in the effort to research, you can target specific homeowners by length of time at residence and estimated equity.
It’s time consuming and labor intensive if you don’t use predictive analytics software, but more effective than blindly blanketing a neighborhood and hoping something works out. It also saves money because now you are not targeting whole neighborhoods, just certain homeowners within the neighborhood that are more likely to sell.”
In case you’re wondering, Jonathan uses real estate predictive analytics company Remine to get his data. You can also use Smartzip, or have a virtual assistant manually pull data from your MLS and tax records.
34. Buy a Targeted Sponsored Post on Reddit
Like Facebook, Reddit has a massive amount of data about their users’ personal preferences, making ads on Reddit highly targetable. Depending on your farm area, a Reddit ad in your local subreddit can very affordable. Dive in by heading over to Reddit’s advertising page.
35. Show off Your Style & Connect With Your Leads on Pinterest
Binge pinning is the new binge watching. If you have an interest in architecture or interior design, chances are you’re already a shameless Pinterest addict. Amazingly, Pinterest can also be a great place to generate leads who share your aesthetic, or wish they did. If you take the time to master Pinterest, the next time your client asks what tile would look good in a Mid Century Modern kitchen, you can share your obsessively curated board!
36. Focus on Relationship Marketing to 3x Your Referrals and Repeat Clients
Relationship marketing means leveraging your current social and professional relationships in a systematic way to increase referrals and repeat clients. It all boils down into one word: Emotion.
In order to maintain that connection, you need to consistently put out the right message, to the right lead, at the right time. It’s not easy! But a CRM that helps you organize and automate the process like Freshsales makes the process much, much, easier and can actually make staying in touch with your leads fun. They also offer a Free Forever plan, as well as robust paid options.
37. Don’t Underestimate the Power of Door Knocking
If there’s one thing that will build your confidence as a salesperson, it’s old fashioned door knocking. It’s also a great way to build your sphere of influence in your farm area. If you want to get leads from door knocking, you need a great script. Mike Ferry’s just listed script should get the job done. Check out this script and others in our list of our favorite Mike Ferry Scripts with video examples.
38. Try Free Real Estate Lead Generation Using Craigslist
Looking for a free way to generate some solid leads? Posting listings on Craigslist is a great option. Leverage Craigslist for your real-estate business by posting your listings there.
39. Try Sphere Prospecting
Sphere prospecting is reaching out to people in your sphere of influence (family, friends, acquaintances, etc.). on a regular schedule to find leads, usually over the phone. This is a technique that Tampa Realtor Andrew Duncan used to launch a business that earned him and his team $5.6 million GCI in 2015.
40. Use Retargeting to Convert Anonymous Website Visitors Into Leads
Retargeting or remarketing means showing ads to your website visitors after they leave your site. For example, an anonymous visitor leaves your website and then logs onto Facebook. The banner ad they see on Facebook will be for your real estate company.
41. Drive Curious Neighbors to Your Open House
If you’re looking to build authority in your farm area, getting as many neighbors as possible to your open houses should be one of your main goals. A firm handshake and a smile can work better than a decade of real estate flyers or door hangers.
Training superstar Tom Ferry has a great video on how to bring as much traffic as possible to your open house.
42. Generate Real Estate Leads on Bing
Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost. Try Bing Ads today by getting started on their website.
43. Generate More Real Estate Leads & Boost Your SEO Ranking by Getting Backlinks
Wanting to drive more traffic and generate more leads on your website? If so, then you should consider partnering with other sites to get a link to your site, also known as backlinking. This article breaks down the process and provides you with some handy tips and tricks.
44. Optimize Your Landing Pages to Increase Conversions
Believe it or not, small tweaks to your real estate landing pages can have a huge impact on the number of leads who sign up for your services. This in-depth guide from Unbounce will tell you everything you need to know about optimizing your landing pages for conversion.
45. Make Sure You Have a Strategic Social Media Schedule
Deciding where to spend your valuable time generating leads on social media can be a challenge. You need to send the right message, on the right platform at the right time. No easy feat when you’re juggling calls, open houses, and showings.
This guide covers social media tools, including some free options, to help real estate agents post on every platform, on a schedule that works.
46. Generate Local Press Coverage for More Leads & Local Exposure
Wanting to do a better job of reaching potential local clients? If so, then generating more local press coverage for your business may be just what you need. Send press releases and targeted pitches to local media sources and get exposure for your business.
47. Offer Free Advice on Internet Forums
Everyday home buyers and sellers turn to internet forums like Reddit, City Data, and StreetEasy for advice. If you can help solve their problem, they’ll see you as an honest expert and might inquire about your services. Worst case scenario? You expand your sphere of influence and sharpen your problem solving skills.
48. Market Yourself on Zillow: The #1 Real Estate Marketing Platform
The National Association of Realtors states that 92% of buyers house hunt online. As the largest real estate website with over 160 million visitors per month, Zillow is the first place you need to be. Zillow Premier Agent is Zillow’s platform that lets you advertise on local Zillow and Trulia listings.
49. Write Listings That Sell
If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories. This tip is brought to you by Market Leader. Market Leader lets you buy actual buyer and seller leads who want to be contacted by an agent. Click here to learn more.
50. Learn the Lead Generation Ideas the Pros Use
We interviewed dozens of top real estate marketing experts and asked them for their best tip on how realtors can generate the most leads for their business. Read what they told us.
51. Make a Viral Real Estate Video
Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter and with family. Even if the audience isn’t your target, they may send the video to someone who is.
52. Use Optimized Landing Pages to Convert Visitors to Leads
Seth Price shows you how to use landing pages to convert videos into leads in this super-helpful, 5 minute video.
This tip is brought to you by Placester. Placester offers beautiful websites with IDX integration, lead capture, and prospect nurturing. Click here to request a demo.
53. Use a Real Estate CRM to Turn More Leads into Customers
Agents can miss some big opportunities by not following up with their leads and connections. Once you have over 15 new leads per month, keeping track and managing them with emails and calendar reminders just doesn’t work. Contactually can help turn leads into sales with lead segmenting, automated email outreach, and follow up reminders. Click here to learn more about how Contactually could increase you GCI.
54. Master Google Adwords
If you want to get into the world of online advertisements, there’s no greater place to look than Google. This tip is brought to you by Market Leader. Market Leader lets you buy actual buyer and seller leads who want to be contacted by an agent. Click here to learn more.
55. Optimize Your Facebook Page to Show off Your Brand
With millions of daily users, you’d be remiss not to utilize Facebook as a marketing tool these days. Download this free eBook from Matterport to learn about some of the biggest improvements you can make to your business Facebook page, how to set up paid campaigns, and many other helpful tips. They’ll also discuss how to convert these leads to actual sales. Get started today.
56. Find the Best Keywords to Build Traffic to Your Website
Check out the in-depth guide on the best 150 real estate keywords to drive traffic to your site. We also cover keyword research on a shoestring budget and insightful general SEO tips from the pros. Still looking for more keywords? Check out Marketing Artfully’s Tara Jacobsen’s list of the best SEO keywords to use on your website.
57. Create a Video Tour of Your Neighborhood
A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube. Stepping in to fill that void can mean a nice boost to your online presence and can help generate leads.
58. Set up Your Own IDX Website in Under an Hour
There’s no better way to show off listings than with an IDX-enabled site. An IDX-enabled site pulls listings from the MLS onto your website, so visitors can browse homes for sale without ever leaving your site. Surprisingly, this doesn’t have to be difficult or expensive. We’ve put together a comprehensive guide on how to put together an IDX-enabled real estate website in under an hour, all for less than $4/month via Bluehost. Click here to check it out and get your listings online in no time.
59. Use a Service Like REDX or Intelius to Get Correct FSBO and Expired Contact Info
Services like REDX and Intellius do all the hard work of digging up correct contact info for expired and FSBO listings. Sure, you can probably find all this information yourself, but is that really an effective use of your time?
60. Start a Direct to Door Marketing Campaign with Door Hangers
Joshua Smith famously built his business from scratch to closing over 100 homes per year partly by using door hangers. Direct mailers can get lost in a pile of bills, but leads need to remove your door hanger to get inside their homes, guaranteeing that they see it.
ProspectsPLUS! offers a variety of one-sided and two-sided door hangers specifically for real estate agents. Choose from one of their beautiful professionally-designed templates or upload your own design.
61. Perfect Your Drip Marketing Emails
Drip marketing emails are pre-written messages that get sent automatically to your leads. They help you foster a relationship and nurture leads through the sales funnel. Check out this 17 real estate email templates to help you reach leads with the right message at the right time.
62. Try Livestreaming
Let’s face it, when scrolling through a social media feed, a “Live Now” tag is pretty much irresistibly clickable. People are just naturally curious. Seeing a new listing for the first time? Why not show your audience via livestream? They’ll feel like they’re getting the inside scoop, and you’ll be able to build your audience and get more leads. That’s a win/win.
63. Rank Your Featured Listings on Google and Bing
What have you Googled today? Every second there are over 40,000 search queries on Google, or 3.5 billion a day. A relative portion of these searches involves real estate — people typing in “homes for sale.” Now, when’s the last time you thought about making your featured listings Google-friendly, or better yet, SEO-friendly? This guide covers all the key basic SEO elements, which will help you generate more free traffic from search engines.
64. Use Instagram Stories to Market Your Listings
Los Angeles luxury brokerage Partners Trust has a great write up of how you can use Instagram Stories to market your listings or personal brand. The key is to use Instagram Stories to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, lots of people are curious about what the heck real estate agents do all day!
65. Learn the Art of Real Estate Postcards
Sending out real estate marketing postcards on a regular basis is a great way to inspire interest in your business, and raise brand awareness. You can showcase just listed or sold properties or announce your next open house. ProspectsPLUS! offers a variety of postcards specifically for real estate agents. Choose from one of their professionally-designed templates or upload your own design and start your postcard marketing campaign today!
66. Learn How to Market to Millennials
The percentage of millennial homebuyers is steadily growing each year. The millennial market is so important that Zillow launched a real estate portal just for millennials. That means learning how to market to millennials is crucial if you want to grow your business exponentially.
To #getstarted (sorry, I couldn’t resist…), check out Chatham New Jersey Realtor Matthew Bonneli’s quick start video.
67. Learn How to Get 10,000 Views of Your Listing
If viral content has taught us anything, it’s that there’s no predicting what an audience will find fascinating. Sometimes a home’s price or its location in a hot market draws the views, and sometimes it’s just been on the market for a long time. In this guide, Nancy Robbers looks at many different Zillow listings that have 10,000 views or more and compares what they all have in common.
68. Use Snapchat to Build an Audience
Like all great social media platforms, it was only a matter of time until clever Realtors started using them to close more deals. Silicon Valley based Realtor Alex Wang is using Snapchat and Instagram in innovative ways to market his listings and personal brand. To learn more, check out Lauren Smiley’s excellent write up on Wired.
69. Learn The Dos and Don’ts of Instagram for Real Estate
Matthew Bushery shows you how to create a winning Instagram real estate marketing strategy in this comprehensive guide to the dos and don’ts of Instagram for real estate.
70. Use Strategic PR to Stay Relevant and Build Authority
While many agents think PR is something that only celebrities and titans of industry can afford, very few realize they can do it themselves. For free. Check out Help a Reporter Out to get started.
71. Learn the Basics of Social Media for Real Estate Agents
This is the holy grail of social media tips for your real estate business. Follow this guide’s advice on how to use different tools in social media.
72. Offer Home Valuations to Capture Seller Leads
One of the most difficult marketing challenges for realtors is capturing seller leads. Real Geeks offers a home valuation tool that you can put right on your website. By inputting a few details, sellers can create a valuation report for their property and receive monthly updates. You benefit from collecting these seller email addresses which are added to your list of leads.
73. Design A Great Logo
While many Realtors on teams obsess over their headshots, websites, and business cards, most never bother to get a great logo. This can be a huge mistake as no logo, or worse, a bad logo is saying a lot about your business. Want to get a logo that will help build your brand? Check out our guide to the best and worst real estate logos. We show you our picks for museum-worthy logos this year and run you through the basics of getting a killer logo for not a lot of money.
74. Learn Video Marketing From the Pros
We discussed earlier how video marketing is so effective to successful conversion. This article discusses the best types of videos to use in your marketing campaign.
75. Use Opendoor to Get All Cash Offers, Buyer’s Commissions, and Referral Fees
Venture capital funded startup Opendoor will offer your listing clients an instant, all cash offer for their home that can close in as few as 3 days with full commission. You can also refer properties you’re not currently listing and still collect 25% of the gross commission. For buyer’s agents, they offer instant access showings to any of their listings and will pay full commissions even if you send the buyer to view the property on their own.
76. Go Big! Check Out These 15 Crazy Real Estate Marketing Ideas That Actually Worked
In an industry as fiercely competitive as real estate, many agents struggle to differentiate themselves. If you don’t have seniority or an endless marketing budget, you often have to rely on a strong personality to get the word-of-mouth going. Well, these realtors took that about 10 steps further by dabbling in the absurd or turning themselves into some completely outlandish characters. The most outrageous part of it, however, is how they actually worked.
77. Create a Client Testimonial Packet
According to Chris Feltus at BiggerPockets: “When it comes to landing more deals than my competition, one of the aces up my sleeve is effectively using testimonials to help earn the trust of my potential clients. Nothing is more positive than a third party account of your performance from someone who has done business with you previously. Sometimes this is all it takes to push someone over the edge to work with you and sign the contract.”
78. Learn the Elements of Great Real Estate Newsletters
So, now that you understand the need for a drip email campaign, check out Travis’ article on how to create killer email newsletters. Having a strong subject line for your email is definitely a can’t miss step. Another one is to include a call-to-action that prompts engagement.
79. Create Viral Infographics to Share on Social Media
Infographics take useful data and present them in an attractive and easy to read format. If you’re on any Pinterest or Facebook real estate groups, you’ve likely seen (and shared) dozens of infographics already. Check out Venngage as an easy tool to create great looking infographics.
80. Choose the Right Farm Area
Choosing the right farm area can mean the difference between becoming a local expert and closing a ton of deals and struggling. To help you get started, here’s a highly detailed guide to choosing and dominating the right farm area.
81. Invest in Your Community to Generate Strong, Top-of-Mind Referrals
From Anneamarie du LeBohn, Community Engagement Strategist, TNG Real Estate:
“My favorite marketing advice is to embrace community engagement. For example, in May and June we’ll host two free community paper shred events. One will be in Los Alamitos, CA and the other in Brea, CA. The event reduces paper in the landfill and it helps people reduce identity theft. To help spread the word, our agents farm various neighborhoods with flyers and door hangers. People can shred up to five boxes of paper for free (it’s about a $100 savings).”
82. Try Sending Handwritten Notes to Stand out From the Competition
From Danielle Procopio, CSC | Real Estate Broker, Certified Home Staging Consultant:
“I would say that my favorite marketing advice is –write thank you notes! I thought going the high-tech route when contacting people would be the way to go. I was wrong. People are very receptive to receiving handwritten letters and thank you notes. It sounds silly and simple but this old school technique seems to set me apart from my competition. Not many people are doing this anymore. And in real estate, you need any advantage you can get!”
83. Build Your Personal Brand by Mastering these 26 Real Estate Branding Tips
Are you paying enough attention to your personal brand? The hard truth is, when you don’t work on your personal brand, that becomes your personal brand. Instead of leaving it up to chance, every top producing agent I’ve interviewed (hundreds) recommends taking a more active role in building your brand. This quick, actionable and social media friendly infographic will teach you the ropes.
84. Build Hype for Your Listing Before it Hits the Market
From Nicholle Gulcur, Real Estate Copywriter:
“To enterprise on the market trends, we’re putting out coming soon signs and brochures about the properties weeks before they hit the market. This builds anticipation and interest because Buyers are out looking for any new home they can find in key areas. Once we list the home, we hold off of allowing showings for a few more days, to continue to build excitement.”
85. Craft a Personalized Message for Your Buyers
From Chris Haddon, Founder, REI 360:
“I have found the best results come from a personal message in my own voice. When you write your message, remember the following points: 1. Make the message about them. They don’t care about you. So tell them how you can help them as quickly as possible. 2. Be clear. If a seller is not sure what you want them to do, they’ll never call you. 3. Match your message to your seller. 4. Make your message short and sweet. In our fast paced world, people rarely read all their email. Unsolicited mail often hits the trash can. If you want your message to be heard, do it quickly.”
86. Set Up Local Community Pages
From Ryan Fitzgerald, Owner, Raleigh Realty
“One way we are able to generate 5+ new leads daily is with our local community pages. What makes this such an effective marketing idea is the fact you are reverse engineering attention to generate real estate leads. Once you put the work in up front, these leads are continuous.”
87. Make your House Memorable With One Stand-Out Item That Buyers Can’t Forget
From Heather W. Leikin, Realtor, The House Agents/Partners Trust
“Have one really quirky item in the house. So when a buyer is talking about it, they can say, “the house with the giant buddha or the orange rug house.” Have something that stays in their mind about the style or design. Sometimes a perfectly nice normal house can be forgotten about if it is the middle house in 6 houses seen.”
88. Showcase Your Charitable Side
From Priscilla Vega, PR Vega:
“I think the best way to be successful at real estate is to give the prospective clients something to remember you by. Real Estate professionals need to differentiate themselves and the way to do that is through Giveback Homes. This organization is creating social change through the act of buying or selling a home, giving real estate professionals a social good platform and a way to differentiate themselves from the competition.”
89. Send Postcards that are “Fridge-Worthy”
From Karen Wachtel, PorchLight Real Estate Group:
When you send out a batch of postcards, you never know if a recipient is interested right now or 6 months down the line. In order to give your postcards staying power, Wachtel recommends using “fridge-worthy” subjects “like best metro area hikes, a great go-to recipe for guacamole, a guide to what the NFL referee signals mean, or a table for timing your Thanksgiving meal perfectly.” As she explains, “we regularly hear from clients—and even prospective agents—who end up calling us or their agent directly based on a postcard that had been hanging on their refrigerator or memo board for months on end.”
90. Create a Blog that Answers Client’s Questions
From Ameet Khabra, Search Engine Strategist:
“My advice would be to create quality content around the questions of my potential clients. Am I experienced with new home buyers? If so, what questions do they usually have that I can answer through content on my site or blog? The same goes with clients that buyer homes often or are looking for a bigger home for their growing family! There will always be a question and the sooner you answer those questions, the quicker the client will trust you which will lead to a sale down the line.”
91. Master the Subject Line (for Email Marketing)
From Sacha Ferrandi, Source Capital Funding:
“With emails, the most important aspect is the email subject line. They are key to get the recipient to open and read the email. Now, this means crafting a subject that is essentially a call to action but doesn’t give away too much information about the email and shows that you are not a spammer. It is sort of a ‘Goldilocks Scenario’ where you have to convince the reader that the information is good enough, without being too specific.”
– Bad – Learn About an Amazing Property (Address) In the Bay Park Area
– Good – Updated Information Regarding Your Neighborhood Property Values
92. If They Can’t Come to the Open House, Bring the Open House to Them
From Reba Miller, Founder, RP Miller Realty Group:
“Using a proprietary technology, I hosted a virtual open house which used proprietary technology to offer 360-degree immersive panoramic photography. The result? A person attending the open house could feel like he/she was in the apartment doing an in-person walkthrough. To make it more attractive, I also attached a contest to the virtual open house. Anyone who walked through five of the seven rooms was automatically entered into a raffle for the chance to win an iPad. The unit sold in a matter of days.”
93. Grow Your Network with Regular get Togethers
From Nicholas Lee, Licensed Real Estate Agent, Sierra Residential:
“Besides advertising exclusives on Streeteasy.com, Trulia, and Zillow, and sending out monthly newsletters, my top strategy remains the personal touch. I host a monthly happy hour open bar in NYC and invite my top clients and their friends and families. It’s a great way to organically grow your network, and I’ve gotten some of my best sales clients this way. I highly recommend it!”
94. Use Retargeting Campaigns to Drive Traffic Back to Your Site
From Ira Chopovska, Marketing Manager, Agent Drive:
“A powerful way to enhance your marketing is to set up retargeting campaigns. The idea is to craft a great ad copy that directs people to a dedicated landing page (or a single-property website with the listing you’re marketing). The ad follows your site visitors across the web and social media helping you redirect the traffic back to your site when they’re more ready to reach out.”
95. Use Professional Photography to Win More Listings and Sell Them Faster
From Jeff Corn, Virtuance:
“Buyers are increasingly turning to online photography as the first step in the process of purchasing a property. It’s not enough anymore to simply put a sign in the front yard or raw data into the MLS. To compete with even an average listing agent, you have to create a story that compels buyers to take the next step. That story most often begins with a picture.”
96: Create Micro Neighborhood & Subdivision Pages on Your Website
From Anita Clark, Warners Robin Real Estate
“While you may not be able to compete with Zillow for search terms like “houses for sale in _______”, you might be able to rank on Google for more niche search terms for micro neighborhoods, pretty streets, or subdivisions. With photos, video, a market snapshot, school districts, and pertinent information about the subdivision/area, they are a great way to build organic traffic to your website.”
97: Utilize the Latest in Social Media
From Dustin Brohm, Search Salt Lake
“Facebook is great, and should continue to be a big part of your online presence, but it’s old news. Snapchat is the social network of the future. Everyone using Snapchat for real estate right now is just the early adopters. Soon, it will be just as common to use Snapchat for real estate as it is for Realtors to have a Facebook Page.”